Here are some shockingly blunt statistics from Michael Steizner's
about the ineffectiveness of traditional advertising:
86% of viewers don't trust traditional advertising any longer
24 of the 25 largest newspapers are experiencing record declines in circulation
Newspaper advertising is down 18.7%
Less than 1 out of 5 traditional TV campaigns generate a positive ROI (90% of people skip ads via TiVo / DVR)
Wall St Journal reports that advertising in US print directories is expected to fall 39% over the next four years
about the ineffectiveness of traditional advertising:
