Please help

Please take the time to complete this short survey.  https://atrial.qualtrics.com/SE/?SID=SV_3sYTVosgCVCUYtf

Thanks!

The best ever social video

http://www.youtube.com/watch?v=Nvyknw4VClE

Holiday shopping goes digital (imagine that)

http://socialmediatoday.com/roymorejon/1027281/holiday-shopping-goes-digital

Check out the Only 12 Campaign

 http://www.only12.com/

Come join us this Friday.

UMKC Ambassadors
for Stopping Human Trafficking

Invites you to participate in a 1.2 mile walk to raise awareness and funds to combat human trafficking

When: Friday, November 9 at 7 p.m. (Bring rain gear - we walk at 7 regardless)

Where: UMKC Campus (Meet at: 5115 Oak Street, Kansas City, MO 64112 - across from Pizza 51 - at the bottom of the staircase)

Cost: $12 per person but only $1.20 per child under the age of 12

Registration: Begins at 6 p.m. Please bring a check (“The Stop Trafficking Project”) or cash for the total of those walking in your group or family

Invite everyone you can think of to walk with you!

Why: Because human trafficking exists globally and locally and there is something we can do about it together!

[Go to www.stoptraffickingproject.com to learn more about human trafficking and link to TSTP Facebook page in order to get daily awareness updates]

Specifics: Walk 1.2 miles to bring awareness and funds to the issue and to promote solutions – specifically the action steps of The Stop Trafficking Project called:

Because the average age a girl is forced to be raped for profit is only 12…

…we will walk 1.2 miles – starting/ending at the bottom of the UMKC Student Building steps

…we will engage in the “only12” campaign

NOTE: For off campus participants there is pay parking on Oak Street directly across from where the walk will begin and end. The cost is $1 per hour.

54% login to Facebook via mobile

http://www.mediabistro.com/alltwitter/amazing-social-media-stats_b29487

4 tips to Evangelize Your Brand on Facebook

The social media examiner is without a doubt the best source of great ideas.
Take a look at this article.

http://www.socialmediaexaminer.com/facebook-case-study-crestview-doors/

Is Social Media Changing the World of Politics?

Here is a great article about social media and politics.

Click here

http://www.delcotimes.com/articles/2012/09/10/opinion/doc504d4fa1ba360737949066.txt

Pinterest and Instagram market share

Their market share is growing.  Share your experience with either.

http://www.clickz.com/clickz/news/2201032/pinterests-and-instagrams-global-market-share-grows?wt.mc_ev=click&WT.tsrc=Email&utm_term=&utm_content=Pinterest%27s%20and%20Instagram%27s%20Global%20Market%20Share%20Grows&utm_campaign=08%2F28%2F12%20-%20ClickZ%20Today&utm_source=ClickZ%20Today%20Newsletter&utm_medium=Email

GREAT RESOURCE FOR NONROFITS !!!

http://nonprofit.about.com/od/socialmedia/tp/Tipsstartsocialnetworking.htm

Please sign up ABOVE with your email address

Please sign up ABOVE with your email address and follow this blog!!

Thanks!

Funny is fun !!

Free or Near Free Analytics Tools

You have to read this article which lists some great tools.

http://www.clickz.com/clickz/column/2195049/5-free-or-darnnear-free-web-analytics-tools-besides-google?wt.mc_ev=click&WT.tsrc=Email&utm_term=&utm_content=5%20Free%20or%20Darn-Near%20Free%20Web%20Analytics%20Tools%20Besides%20Google&utm_campaign=08%2F03%2F12%20-%20ClickZ%20Weekly&utm_source=ClickZ%20Weekly%20Newsletter&utm_medium=Email

Start with a CRM Audit

If you are about to develop a marketing plan, a promotional plan or a social media plan, you should start with a Customer Relationship Management Audit and Plan.  You need to answer these basic questions and determine some basic metrics including:

• Customer Lifetime Value (CLV)
• Share of Wallet (SOW)
• Segmentation by CLV and SOW- Execute a customer decile analysis
• Acquisition Costs
• Retention Costs
• Brand Image
• Brand Loyalty
• Competitive Image
• Competitive Loyalty
• Purchase Intentions

My research indicates the following best practices lead to higher profits.

• Develop a customer research panel
• Measure customer satisfaction
• Determine customer communication preferences.
• Determine customer needs for technology (usage and support)
• Segment by CLV and SOW

Accomplish the above and then develop your social media plan.

Email and Social Media

Many companies separate email efforts and social media efforts.  However, they should be used together.  Instead of "guessing" customer preferences for media, frequency, timing and content customers should be surveyed about their likes and dislikes.  While it is true that younger people are
moving away from email clients to facebook, twitter and SMS for "messaging" - it isn't always the case.

Tips for Social Media

The Social Media Examiner is the best !



http://www.socialmediaexaminer.com/

SWOT Analysis

SWOT analysis is the basic strategic planning tool.  Strengths -Weaknesses-Opportunities and Threats

Strengths and Weaknesses are internal to our organization.  From a marketing point of view we need to evaluate products, services, promotion, channels of distribution and pricing, and social media efforts, relative to competition.

Opportunities and Threats are external to your organization.  We need to evaluate competition, trends and the various environments in which we operate including Political/Legal, Economic, Social and Technological.

Ideas for Youtube

This is great..
http://info.spredfast.com/rs/spredfast/images/spredfast-youtube-tips.pdf

Moms and Facebook

Moms with kids under 12 are four times more likely to turn to friends and family for product buying advice than the social networks they participate in, a new report suggests.

While more than 80 percent of moms who participated in the study use Facebook and two-thirds update their statuses daily, only 24 percent use Facebook to seek or solicit product advice, according to a survey of 583 mothers by MomConnection, an online research network.

30 Brilliant Tips

I  love these ideas

http://blog.hubspot.com/blog/tabid/6307/bid/29348/30-Brilliant-Social-Media-Marketing-Tips-From-2011.aspx

One of the best dashboards

Take a look at this one.

http://sproutsocial.com/

Tips for Twitter

Here are some tips for twitter.

https://business.twitter.com/basics/best-practices/

Humor is good

Humor gets our attention and also helps us to remember things.

Take a look at these.

http://www.youtube.com/watch?v=GV-nGNjFpBQ

http://www.youtube.com/watch?v=6l4WJhf-8PU

Welcome to my new bog about Social Media Marketing!  Enjoy, read and make plenty of posts!!

Gene Brown

http://www.bloch.umkc.edu/faculty-staff/faculty-directory/brown/index.aspx