Moms with kids under 12 are four times more likely to turn to friends and family for product buying advice than the social networks they participate in, a new report suggests.
While more than 80 percent of moms who participated in the study use Facebook and two-thirds update their statuses daily, only 24 percent use Facebook to seek or solicit product advice, according to a survey of 583 mothers by MomConnection, an online research network.
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