SWOT analysis is the basic strategic planning tool. Strengths -Weaknesses-Opportunities and Threats
Strengths and Weaknesses are internal to our organization. From a marketing point of view we need to evaluate products, services, promotion, channels of distribution and pricing, and social media efforts, relative to competition.
Opportunities and Threats are external to your organization. We need to evaluate competition, trends and the various environments in which we operate including Political/Legal, Economic, Social and Technological.
Strengths and Weaknesses are internal to our organization. From a marketing point of view we need to evaluate products, services, promotion, channels of distribution and pricing, and social media efforts, relative to competition.
Opportunities and Threats are external to your organization. We need to evaluate competition, trends and the various environments in which we operate including Political/Legal, Economic, Social and Technological.
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