Social Media and Healtchare

http://www.clickz.com/clickz/column/2317500/the-evolving-role-of-social-media-in-healthcare?wt.mc_ev=click&WT.tsrc=Email&utm_term=&utm_content=The%20Evolving%20Role%20of%20Social%20Media%20in%20Healthcare&utm_campaign=12%2F06%2F13%20-%20ClickZ%20Today&utm_medium=Email&utm_source=Today%20Newsletter

Beauty Sector has strong online sales

http://www.emarketer.com/Article/Beauty-Sector-Sees-Strong-Ecommerce-Growth/1010438

If you didn't already know, mothers are very important !

http://www.emarketer.com/Article/Mothers-Key-Holiday-Shopping-Campaigns/1010409

Video Marketing is Increasing

http://www.emarketer.com/Article/Barriers-Tumble-Video-Marketing-Adoption-Grows/1010374

Incremental Improvement

From the Kansas City Business Journal

http://www.bizjournals.com/kansascity/news/news-wire/2013/11/06/innovation-elixir-incremental.html

Brands Want to take control of Negative Social Buzz

http://www.socialmediopolis.com/2-general-cat/1839-brands-look-to-take-control-of-negative-social-buzz

Inbound Marketing and Automation

While marketers continue to "push" information to their customers and prospects, we need to do a better job at "listening" and Inbound Marketing.

Take a look at these numbers.  We MUST do better.

http://www.emarketer.com/Article/Automation-Integration-of-Inbound-Marketing-Still-Limited/1010305

A Very Cool Product is being launched by one of our UMKC students

Go here to see it

https://www.facebook.com/CoolerCannon?utm_source=Friends+N+Family&utm_campaign=1c7fd5d38b-Cooler_Cannon_110_2_2013&utm_medium=email&utm_term=0_c766e2c3cb-1c7fd5d38b-%5BLIST_EMAIL_ID%5D&gooal=eyJjaWQiOiIxYzdmZDVkMzhiIiwidGFnIjoiQ29vbGVyX0Nhbm5vbl8xMTBfMl8yMDEzIiwidWlkIjoiOWVhODU0ZDE5NWFlZDQ5MDQ3YTgzM2FjNiJ9|YnJvd25nZUB1bWtjLmVkdQ==

Go here to help Kick Start it.

http://www.kickstarter.com/projects/1757134841/cooler-cannon-a-remote-controlled-can-tossing-cool?utm_source=Friends+N+Family&utm_campaign=1c7fd5d38b-Cooler_Cannon_110_2_2013&utm_medium=email&utm_term=0_c766e2c3cb-1c7fd5d38b-%5BLIST_EMAIL_ID%5D&gooal=eyJjaWQiOiIxYzdmZDVkMzhiIiwidGFnIjoiQ29vbGVyX0Nhbm5vbl8xMTBfMl8yMDEzIiwidWlkIjoiOWVhODU0ZDE5NWFlZDQ5MDQ3YTgzM2FjNiJ9|YnJvd25nZUB1bWtjLmVkdQ==

Brilliant !!

Share a coke campaign in Australia.

http://www.youtube.com/watch?v=2X8Bd3-G6IU

Social Media Management Tools

At the very least, business owners should be using social media management tools to "listen" the the market.  What are consumers saying about your brand?  Twazzup, http://twazzup.com/  is an example of a simple tool.  Just type in the name of your brand.

Here is a list of 50 tools.

http://socialmediatoday.com/pamdyer/1458746/50-top-tools-social-media-monitoring-analytics-and-management-2013

$One billion IPOS for Twitter, but they don't make money?

http://www.theverge.com/2013/10/3/4792166/twitter-ipo-initial-public-offering

Has the world has gone nuts?

Battle of the Sexes

There are some typical truths and myths about gender differences and marketing behavior.  Is it true that females enjoy shopping more than men or is it product specific?  (I really enjoy going to the Apple store, but don't care much about shopping for shoes).

Do men do more research?  Do women spend more time shopping?

Here is a link to a discussion about gender and social media.

http://www.entrepreneur.com/article/226599

Best Buy and Social Media

This is story which ran a year ago, take a look

http://www.forbes.com/sites/realspin/2012/08/14/can-best-buy-get-its-groove-back-through-social-media-leadership/

Top Seven Social Media Trends

http://www.forbes.com/sites/jaysondemers/2013/09/24/the-top-7-social-media-marketing-trends-that-will-dominate-2014/

Is Social Media here to Stay?

http://www.insurancejournal.com/magazines/features/2013/07/22/298721.htm

Targeting Women

http://www.clickz.com/clickz/column/2296377/marketers-call-for-a-reality-check-in-female-targeted-campaigns

China Unblocks Twitter in Shanghai

http://www.bbc.co.uk/news/technology-24218415

Building a LinkedIn Plan

http://www.socialmediaexaminer.com/linkedin-marketing-plan/

Keeping Up with LinkedIn

Check this out.

http://www.forbes.com/sites/tomiogeron/2013/09/09/jeff-weiner-linkedin-is-building-a-massive-global-economic-graph/

What do you think? Is MIley Cyrus engaged in good marketing or just filth?

http://www.cnn.com/2013/08/26/showbiz/music/miley-cyrus-mtv-vmas-gaga/?hpt=en_c2

What do you think?  Did Miley Cyrus hurt or help her personal brand?  I think she lost a great deal of her brand equity.  Many see her now as cheap and filthy.

Potential Social Media Job Positions

http://mashable.com/2013/08/21/social-media-marketing-jobs/

Ten Reasons to Create a Simple Marketing Plan

http://socialmediatoday.com/debra-murphy/1557491/10-reasons-create-simple-marketing-plan

Facebook Apps

Here is a great article about Facebook Apps

http://www.socialmediaexaminer.com/marketing-facebook-apps/

Marketing with Linked-In

Take a look at this article

http://www.cmswire.com/cms/social-business/linkedin-for-sales-and-marketing-fairy-tale-with-a-happy-ending-021400.php

Silicone Prairie News

http://www.siliconprairienews.com/

http://www.siliconprairienews.com/ Here is a website giving all the information on what is going on in Kansas City's own Silicone Prairie. Many interesting articles and news about the Start Up Village that has been the central hub for innovation and many marketing trends in our own KC!! 

Thanks to Georgi Stoev for sharing this information!

Here is a great article about Social Support Teams !!

http://www.socialmediaexaminer.com/social-support-team/

Very funny commericial

http://www.youtube.com/watch?v=I03UmJbK0lA

FACEBOOK VOTING

Please follow the link below and vote for omgtangram.  Thanks

You should vote for my game omgTangram at https://www.facebook.com/windowsphone/app_289569661171794

One of my grad students is in a competition, this will help !!

Thanks!!

Important Statistics

Here are some shockingly blunt statistics from Michael Steizner's

Social Media Marketing Industry Report

about the ineffectiveness of traditional advertising:

86% of viewers don't trust traditional advertising any longer

24 of the 25 largest newspapers are experiencing record declines in circulation

Newspaper advertising is down 18.7%

Less than 1 out of 5 traditional TV campaigns generate a positive ROI (90% of people skip ads via TiVo / DVR)

Wall St Journal reports that advertising in US print directories is expected to fall 39% over the next four years

Facebook has close to 54% US penetration

http://www.checkfacebook.com/