While marketers continue to "push" information to their customers and prospects, we need to do a better job at "listening" and Inbound Marketing.
Take a look at these numbers. We MUST do better.
http://www.emarketer.com/Article/Automation-Integration-of-Inbound-Marketing-Still-Limited/1010305
Take a look at these numbers. We MUST do better.
http://www.emarketer.com/Article/Automation-Integration-of-Inbound-Marketing-Still-Limited/1010305
2 comments:
These marketing automation numbers are very surprising. The article states that B2Cs reported using 16% and B2Bs using 14% extensively. However, these numbers are the opposite according to the pie charts. I would have expected the B2C numbers to be much higher. Companies should be encouraged to use intergration for a more successful inbound marketing according to these research results.
These marketing automation numbers are very surprising. The article states that B2Cs reported using 16% and B2Bs using 14% extensively. However, these nmbers are the opposite according to the pie charts. I would have expected the B2C to much higher. According to this article, companies should be encouraged to use integration for a more successful inbound marketing result.
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