This is an interesting article since it points out that social media can spark "negative social buzz" and companies are figuring out ways to fix it. Social media can be a good marketing tool and also a bad one. Like the article said, "It's not going away."
Social media can be as good as it can be bad for companies and their brands. Fortunately and unfortunately, many consumers use social media to share their positive and negative opinions. This is why it is imperative that marketers be prepared to respond quickly and effectively when those comments are negative. It is good to know tools are in place for this very purpose.
2 comments:
This is an interesting article since it points out that social media can spark "negative social buzz" and companies are figuring out ways to fix it. Social media can be a good marketing tool and also a bad one. Like the article said, "It's not going away."
Social media can be as good as it can be bad for companies and their brands. Fortunately and unfortunately, many consumers use social media to share their positive and negative opinions. This is why it is imperative that marketers be prepared to respond quickly and effectively when those comments are negative. It is good to know tools are in place for this very purpose.
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