There are some typical truths and myths about gender differences and marketing behavior. Is it true that females enjoy shopping more than men or is it product specific? (I really enjoy going to the Apple store, but don't care much about shopping for shoes).
Do men do more research? Do women spend more time shopping?
Here is a link to a discussion about gender and social media.
http://www.entrepreneur.com/article/226599
Do men do more research? Do women spend more time shopping?
Here is a link to a discussion about gender and social media.
http://www.entrepreneur.com/article/226599
17 comments:
Regarding the general question about women shopping more than men....the answer is clearly yes. However, the reasons are more likely due to the fact that women tend to be the primary care givers in the family unit. In these roles, women are shopping not only for themselves, but also for other family members.
These are interesting statistics but not surprising. I believe most women find shopping to be pleasurable while men find it to be necessary based on their individual needs. Women tend to be more thoughtful and shop for the entire family in additional to taking on the responsibility of gift buying for extended family and friends.
I feel a lot better about having a Pinterest account as a guy after reading that. 15% of adults (70% female) use Pinterest, compared to 16% of adults (62% female) that use Twitter. I thought male pinterest users were 1 in 10.
These statistics fall in line with most of what I've observed myself. I find it interesting that 3/4 people who have a Google+ account do not interact with people. I fall into that category...
I would agree that women clearly enjoy shopping more than men. Women will take the time to find the best product usually at the better price looking at all the stores. I personally will go to the closest place make the purchase and be done with it. I notice they also put a lot of thought into it rather than buying a gift card.
Good info.! I'm surprised that more women use Twitter than men. It's also interesting to see that only 1 in 10 people pay for the premium services at LinkedIn. But, to answer the question at hand, Yes, I would agree that women tend to shop more due to the nature of roles in the family and the activity being more preferred by women.
I am not surprised by these facts. I think that Pinterest plays off of the "peer recommended" aspect more efficiently than other sites. On Facebook, you only might recommend a product if you really like it; on Pinterest, that is a primary activity on the site so it comes naturally.
Very interesting stats in this post. I can definitely see them in action within my relationships... all of my girl friends are on Pinterest and Tweet way more than my guy friends, and everyday when I come home my boyfriend is on YouTube. I think a lot of it boils down to the fact that girls like to talk about their lives. We like to share what's going on with us to anyone who will listen, where guys often like to sit in silence and be one with their thoughts.
We have access to these types of statistics fairly regularly, and yet it seems that businesses don't bother to effectively target their marketing.
I can completly relate to this article and find it quite true about trends women display when using social media.
I also agree with Jacob's comment about Twitter. I had never expected the userbase for women to be 62%. Interesting!
I think this research confirms people's typical view towards male and female in regard to shopping and socializing,not 100% true for everyone, but definitely to the most, women like to share aspects of their daily life and like photo takings more, while men tend to share more about thoughts, opinion,etc. when it comes to online shopping, it kinda surprises me it has 70% women base, i thought that could have been more even distributed, the twitter is another shocker that more women than men are active. social media has broaden our world and knowledge for sure, that's what I think as its biggest benefits.
This information summarize and visualize the common phenomena happens around us. I think the takeaway of this research is that companies are supposed to reconsider the social media strategy according to the gender and customer behavior online.
While a somewhat stereotypical view of the differences between men and women I would attribute women’s greater usage of twitter to the fact that they tend to be more communicative then men and value developing relationships with one another more than males. One statistic that stood out was the 64% male user base of Google. I would think Google would show a more even distribution between the sexes and would be interested to see how the different sexes utilize Google’s services.
I agree with the fact that women shop more .... But that's because they shop for the entire family.
I cannot relate myself with the statistics in the article though .... I think I use google and youtube more than Facebook or Twitter.
This all ties back into the fact that women are still seen as the primary care givers in the household. They are tasked with personal purchases as well as those for the rest of the home. With that being said, however, these gender roles are changing and we should see an increase to household purchases (or purchases in general) by more and more men as time goes on.
I love the fact that "8 in 10 women say their Facebook friends annoy them." This probably why men have ~8% fewer Facebook friends.
None of this was surprising to me. The only thing that surprised me was that more women used Twitter than men. I figured men would be using Twitter more because of sports updates, political/financial updates and other news feeds.
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