Social Media Marketing with Gene Brown: July 2012

Tuesday, July 31, 2012

Start with a CRM Audit

If you are about to develop a marketing plan, a promotional plan or a social media plan, you should start with a Customer Relationship Management Audit and Plan. You need to answer these basic questions and determine some basic metrics including:

Customer Lifetime Value (CLV)
Share of Wallet (SOW)
Segmentation by CLV and SOW- Execute a customer decile analysis
Acquisition Costs
Retention Costs
Brand Image
Brand Loyalty
Competitive Image
Competitive Loyalty
Purchase Intentions

My research indicates the following best practices lead to higher profits.

Develop a customer research panel
Measure customer satisfaction
Determine customer communication preferences.
Determine customer needs for technology (usage and support)
Segment by CLV and SOW

Accomplish the above and then develop your social media plan.

Wednesday, July 25, 2012

Email and Social Media

Many companies separate email efforts and social media efforts. However, they should be used together. Instead of "guessing" customer preferences for media, frequency, timing and content customers should be surveyed about their likes and dislikes. While it is true that younger people are
moving away from email clients to facebook, twitter and SMS for "messaging" - it isn't always the case.

Tuesday, July 24, 2012

Tips for Social Media

The Social Media Examiner is the best !

http://www.socialmediaexaminer.com/

Monday, July 23, 2012

SWOT Analysis

SWOT analysis is the basic strategic planning tool. Strengths -Weaknesses-Opportunities and Threats

Strengths and Weaknesses are internal to our organization. From a marketing point of view we need to evaluate products, services, promotion, channels of distribution and pricing, and social media efforts, relative to competition.

Opportunities and Threats are external to your organization. We need to evaluate competition, trends and the various environments in which we operate including Political/Legal, Economic, Social and Technological.

Friday, July 20, 2012

Ideas for Youtube

This is great..
http://info.spredfast.com/rs/spredfast/images/spredfast-youtube-tips.pdf

Moms and Facebook

Moms with kids under 12 are four times more likely to turn to friends and family for product buying advice than the social networks they participate in, a new report suggests.

While more than 80 percent of moms who participated in the study use Facebook and two-thirds update their statuses daily, only 24 percent use Facebook to seek or solicit product advice, according to a survey of 583 mothers by MomConnection, an online research network.

Social Media Marketing with Gene Brown