At the very least, business owners should be using social media management tools to "listen" the the market. What are consumers saying about your brand? Twazzup, http://twazzup.com/ is an example of a simple tool. Just type in the name of your brand.
Here is a list of 50 tools.
http://socialmediatoday.com/pamdyer/1458746/50-top-tools-social-media-monitoring-analytics-and-management-2013
Here is a list of 50 tools.
http://socialmediatoday.com/pamdyer/1458746/50-top-tools-social-media-monitoring-analytics-and-management-2013
19 comments:
I think this is an interesting concept, but as with all data gathering it is only helpful if the company actually does something in response and tracks results over time. Collecting the information and doing nothing is generally a waste of time and resources.
Trending analytics sound like a great way for businesses to put a return value on marketing.
I searched the “only 12 campaign” on several free platforms and the results are not so accurate as I thought. It seems that you could get the similar outcome by google search. This list provides us lots of useful tools but they work effectively only after successful promotion.
Worked for a company that utilized these tactics to make money off of the internet, and I saw that they made a ton of it. However, it's not for me. I find it repulsive that we are all being tracked with every key stroke and pigeon-holed based on research of combinations of words and ideas. Not the way I want to earn my living, but it's too bad--so much money to be had through this form of marketing!
I couldn't agree more with your statement that the bare minimum is monitoring social media trends. This will help avoid bad press from a disgruntled customer that posts a long rant, as well as allow for good PR when a company responds favorably. I think all businesses should achieve these goals first, even before trying to achieve other social media goals.
This is a must these days - with so many public opinions, social media monitoring is the absolute minimum companies should be doing. Responses to comments/reviews would be even better - it shows the customer that the company hears them. I do, however agree with previous comments about data gathering needing to be added to get any value of the monitoring.
This is a must these days - with so many public opinions, social media monitoring is the absolute minimum companies should be doing. Responses to comments/reviews would be even better - it shows the customer that the company hears them. I do, however agree with previous comments about data gathering needing to be added to get any value of the monitoring.
I tried using the BackTweet on the MFCAA organization I volunteer with and nothing came up. I tried a couple of large companies and nothing came up either. Oh well. I will admit that I agree with another post that its kind of creepy that everything you post is fair game. I wonder if people post satisfied comments as often as they do bad comments. I only post on the absolute worst service and when I get above the top service. Could you still get data typically from one of these resources when you want to just look at data between the two extremes (angry/extremely impressed)?
These sound like good resources, now I need a site that tells me which one is the best!
Social media networking is obviously on the rise as more and more organizations are using it as a tool to build a community around their brand, products and services. However, the information collected from social media monitoring needs to be implemented to better understand customers and potential customers' needs; or otherwise, they should be putting their energies elsewhere.
Always useful to have access to informative tools.
I'd be interested in knowing how many companies actually use these services and the number of different services a company uses. I doubt just about any company would use more than a handfull as it would get expensive and cumbersome to track data in so many ways.
A social media aspect that I believe is critical for any company that produces goods to monitor is Amazon.com. 95% of the product research I do prior to making a purchase is related to customer reviews. I have never put any weight on what someone has blogged/tweeted about a product. But a slew of negative Amazon reviews will absolutely affect my purchasing decisions. I have even seen companies directly respond to negative reviews on amazon and change their product accordingly.
Social media marketing has become a necessity for any business. Sites, such as Angie’s List, partner a social media platform with the power of word-of-mouth business recommendations from customers. While social media monitoring platforms will offer significant benefits for organizations with the capital to commit to continuous online monitoring, there will always be limits to the scope of the data in which they can pull in. For example many Facebook users make their posts private to only their friends list. Therefore, if something negative is mentioned about a particular brand or product it will not likely be found by any of these services.
Wow! I had no idea many/most of these sites existed. THese would all be great tools to help a company understand their customers, current market place, competitors and potential customers.
The 2 tools I found would be the most beneficial was the BrandWatch tool and Trackur. Both these tools would allow companies to know what is being said about their brand and products straight from the customers and others in the marketplace. Very interesting article!
i agree that the idea is good. practically, a company is not driven by consumers' comments.except for a serious problem it hardly yield any change to product or service. i think social media is more just for interaction to enhance the relationship. to be effective, company needs to be dedicated to the analysis, which can be costly and the marginal reward is hard to notice.
This is definitely something I'll be saving for later and looking to incorporate down the road.
This is just another way of "listening" to customers. Anything that helps a business understand customer sentiment is worthy of consideration.
Collecting and tracking consumer data is definitely the future of customer service, targeted marketing, and inventory management.
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