I agree with Landers' comment about women and social media. I think women generally have a strong desire to connect with others. Social media broadens the options available to women to be able to connect with people in ways that have been formerly impossible. Using this means as a way to understand a target market makes a lot of sense.
I think a smart way that companies are reaching women is by having trusted bloggers recommend products to readers. This is a more genuine and trustworthy way of sending your message.
I like Costello's notion that they want to stay away from the "supermom" images in their marketing at Target. Gone are the days when the supermom image is something that all women are expected to strive for. I think a lot of the market would be turned off by that image if Target chose to use it.
I like that Target is staying away fro the "supermom" image of mothers. Gone are the days when women felt that being a supermom was attainable and something to strive for. I think a lot of women would be turned off by that image if Target chose to use it.
I like that Target is staying away fro the "supermom" image of mothers. Gone are the days when women felt that being a supermom was attainable and something to strive for. I think a lot of women would be turned off by that image if Target chose to use it.
I understand that it is going to take awhile to increase the women to men ratio, but I think it will help. Women understand women and will help eliminate a lot of the guesswork on the men's part.
I agree that word of mouth is one of the most effective ways to reach women today. The first think I want to do when I find a great product or have an ideal experience is tell my friends, family, coworkers and acquaintances to cash in on my fabulous find too, which is very easy with today's technology.
I like the fact that Target stay away from "Supermon" images from their marketing. There is nothing like "Supermom", even if "Supermon" exist it will be very miniscule percentage. Do you want to target small pool of "Super" customer or larger pool of average spending customer. It's a retail business....think Wal-Mart.
When I think of marketing to women, I instantly think of those horrible tampon commercials where women are doing yoga wearing white and all kinds of other weird stuff. Clearly, more women need to be involved in the process of marketing to women.
I agree with everyone on the "supermom" notion. If they're targeting women in general, maybe the article is correct in moving away from portraying a mom at all. At one point in time this route may have a good one, women were getting married earlier in life and having children at a younger age. When you take a look at most women today there are less moms and more career women.
I agree with everyone on the "supermom" notion. If they're targeting women in general, maybe the article is correct in moving away from portraying a mom at all. At one point in time this route may have a good one, women were getting married earlier in life and having children at a younger age. When you take a look at most women today there are less moms and more career women.
I agree with a lot of the others in the group. Supermom doesn't exist and it would only be off putting. Social media seems to be the thing and word of mouth. My wife finds most of the items or events through family and close friends.
I think this article discusses a very relevant and prominent issue in the workforce today. Many women chose to leave the workforce due to competing priorities at home, or leave because they have become overly frustrated with the "glass ceiling" in the workforce today. While they highlight this issue, I wish they would have given their opinion on what companies can do to encourage and support women in their career aspirations.
This was an interesting article. Maybe this is the same as clothing companies marketing clothing with unreasonable body images to young women. How many good mothers are made to feel inadequate by the supermom images portrayed in popular media? Women are strong and beautiful and capable in their own right. It is wrong for advertisers to feed insecurities and self-doubt.
I think what the market is beginning to realize is that there is no longer one market called "moms," but rather different markets for stay at home moms, working moms, and single moms. marketing to the general market is no longer effective due to the wider variety of family styles
Marketing to women can be especially difficult due to the large number of sub-segments of target markets included within the segment. Marketers who are targeting products to women must be sure the message they convey is appropriately tailored to reach their specific market especially.
As women make up only 3% of Creative Directors, Marketing needs to catch up in it's gender equality. An effort to promote more women into decision making roles will aid in how to better reach and understand this market.
Marketing to women will always be a strategy as women are generally the decision makers when it comes to consumer goods, women should embrace this fact....they are making commercials and ads to coddle us...now women just have to be smart educated shoppers and not not fall for the crap!
If only 3 percent creative directors are women, how could companies really know what women need and make the decision on the product features? Except for terrific design, communicating with potential customers about product value is pretty important. Products can ride coattails of the trends and value in other industries as well, such as healthy life style and independent spirit.
The "supermom" concept has been so overly used by many businesses that it's almost laughable when still used (yet it still is). It's refreshing that Target is staying away from that clichéd term and sticking to reality. What is helping the cause is the use of social media to reach out to women and hear what women really want.
I believe women like using social media to feel connected and their voices heard. I agree with the marketers wanting to be more careful or avoid using the "supermom" marketing strategy. The modern woman wants to be known for more than just that.Many are the decision makers of the family and want to be recognized for their strength and intelligence.
The part of this article that surprised me the most was that women are so under represented in the marketing industry when they are such powerful consumers. It seems that if there were more female creative directors, there could be more successful marketing endeavors directed at women specifically as a target market
24 comments:
I can identify with the cringing at "supermom" or "superwoman". The last thing I want is one more unrealistic expectation to try and live up to!
I agree with Landers' comment about women and social media. I think women generally have a strong desire to connect with others. Social media broadens the options available to women to be able to connect with people in ways that have been formerly impossible. Using this means as a way to understand a target market makes a lot of sense.
I think a smart way that companies are reaching women is by having trusted bloggers recommend products to readers. This is a more genuine and trustworthy way of sending your message.
I like Costello's notion that they want to stay away from the "supermom" images in their marketing at Target. Gone are the days when the supermom image is something that all women are expected to strive for. I think a lot of the market would be turned off by that image if Target chose to use it.
I like that Target is staying away fro the "supermom" image of mothers. Gone are the days when women felt that being a supermom was attainable and something to strive for. I think a lot of women would be turned off by that image if Target chose to use it.
I like that Target is staying away fro the "supermom" image of mothers. Gone are the days when women felt that being a supermom was attainable and something to strive for. I think a lot of women would be turned off by that image if Target chose to use it.
I understand that it is going to take awhile to increase the women to men ratio, but I think it will help. Women understand women and will help eliminate a lot of the guesswork on the men's part.
I agree that word of mouth is one of the most effective ways to reach women today. The first think I want to do when I find a great product or have an ideal experience is tell my friends, family, coworkers and acquaintances to cash in on my fabulous find too, which is very easy with today's technology.
I like the fact that Target stay away from "Supermon" images from their marketing. There is nothing like "Supermom", even if "Supermon" exist it will be very miniscule percentage. Do you want to target small pool of "Super" customer or larger pool of average spending customer. It's a retail business....think Wal-Mart.
When I think of marketing to women, I instantly think of those horrible tampon commercials where women are doing yoga wearing white and all kinds of other weird stuff. Clearly, more women need to be involved in the process of marketing to women.
I agree with everyone on the "supermom" notion. If they're targeting women in general, maybe the article is correct in moving away from portraying a mom at all. At one point in time this route may have a good one, women were getting married earlier in life and having children at a younger age. When you take a look at most women today there are less moms and more career women.
I agree with everyone on the "supermom" notion. If they're targeting women in general, maybe the article is correct in moving away from portraying a mom at all. At one point in time this route may have a good one, women were getting married earlier in life and having children at a younger age. When you take a look at most women today there are less moms and more career women.
I agree with a lot of the others in the group. Supermom doesn't exist and it would only be off putting. Social media seems to be the thing and word of mouth. My wife finds most of the items or events through family and close friends.
I think this article discusses a very relevant and prominent issue in the workforce today. Many women chose to leave the workforce due to competing priorities at home, or leave because they have become overly frustrated with the "glass ceiling" in the workforce today. While they highlight this issue, I wish they would have given their opinion on what companies can do to encourage and support women in their career aspirations.
This was an interesting article. Maybe this is the same as clothing companies marketing clothing with unreasonable body images to young women. How many good mothers are made to feel inadequate by the supermom images portrayed in popular media? Women are strong and beautiful and capable in their own right. It is wrong for advertisers to feed insecurities and self-doubt.
I think what the market is beginning to realize is that there is no longer one market called "moms," but rather different markets for stay at home moms, working moms, and single moms. marketing to the general market is no longer effective due to the wider variety of family styles
Marketing to women can be especially difficult due to the large number of sub-segments of target markets included within the segment. Marketers who are targeting products to women must be sure the message they convey is appropriately tailored to reach their specific market especially.
As women make up only 3% of Creative Directors, Marketing needs to catch up in it's gender equality. An effort to promote more women into decision making roles will aid in how to better reach and understand this market.
Marketing to women will always be a strategy as women are generally the decision makers when it comes to consumer goods, women should embrace this fact....they are making commercials and ads to coddle us...now women just have to be smart educated shoppers and not not fall for the crap!
If only 3 percent creative directors are women, how could companies really know what women need and make the decision on the product features? Except for terrific design, communicating with potential customers about product value is pretty important. Products can ride coattails of the trends and value in other industries as well, such as healthy life style and independent spirit.
The "supermom" concept has been so overly used by many businesses that it's almost laughable when still used (yet it still is). It's refreshing that Target is staying away from that clichéd term and sticking to reality. What is helping the cause is the use of social media to reach out to women and hear what women really want.
I believe women like using social media to feel connected and their voices heard. I agree with the marketers wanting to be more careful or avoid using the "supermom" marketing strategy. The modern woman wants to be known for more than just that.Many are the decision makers of the family and want to be recognized for their strength and intelligence.
I think its two way round... It isn't always women that are being targeted.
http://www.adweek.com/news/advertising-branding/hunkvertising-objectification-men-advertising-152925
The part of this article that surprised me the most was that women are so under represented in the marketing industry when they are such powerful consumers. It seems that if there were more female creative directors, there could be more successful marketing endeavors directed at women specifically as a target market
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