To be honest, it's a little difficult for me to take marketing advice from a star of "Real Housewives of Miami" seriously; however, the article did make some interesting points. I agree with her that companies should stop and ask themselves "Is this consistent with our messaging strategy?" before using a social media outlet as advertising, publicity, etc. Companies can make or break themselves with social media- answering this question could help avoid terrible PR mistakes. The Crowncentric conference sounds like an interesting one. "Navigating the Internet Subculture" sounds like a unique, intriguing class. I agree with Daniels, that social media should be looked at like a funnel- encouraging dialogue to get customers to the next point in the relationship. Companies must first introduce themselves, gain trust, and prove themselves before expecting a sale.
I agree with Hannah in that it would be hard for me to take PR advice from a woman who is using "Real Housewives of Miami" as a PR tool for her PR company. Although it seems to be working out for her, I'm not sure I would want to publicize and promote my company on a reality show. With that being said, Patton has some great insight on how companies need to stay focused on their social media marketing strategy in order to best connect with their target markets. I like how she says that companies need to have courage and conviction and remain true to their vision. I think it takes a very strong leader with a great deal of courage in order to follow the company’s vision, rather than taking the easy road. This is true for not just a social media strategy, but for all aspects of a business. She also talked about having a clear vision from the beginning, rather than making all your decisions with each new day. This is very important in order to stay on target to reach your goals and follow your vision. Overall, I think she made some very valid points about how a social media marketing strategy can be extremely beneficial or detrimental to a company’s success.
A company's credibility is very important. If the messages a company displays on social media is not clear or consistent, the company loses their credibility. Some companies seem to be confused with their company's vision while others seem consistent. I took a Marketing class in high school (not telling how long ago that was), but it is amazing how much is involved in Marketing especially with social media now. Reaching the target market through social media is a very important step for companies to take and should be handled with great care - it can make a company look bad or look great.
In the article, I noticed that the "real housewives of miami" star said, "I can’t stress enough about having a clear vision of the one thing you want your company to represent..." Though, when she was saying this she was refering to tweets, i find that we learn it could apply to anything not just tweets. As in the recent new of CVS no longer selling cigs. It applys to your entire business plan and therefore your marketing plan.
I agree with Hannah and Patrick. She is a Reality TV star, which makes her company stand out more because of its televised advertisement daily. Although she was very successful before the show due to her "clear message" concept. In order for a company to have a good operating business, their message does need to be clear. A lot of companies are set forth in one vision but change it due to the competitors. As long as their "vision" is clear, than the company should do well.
I agree with Hannah and Patrick, if I were a possible client of Marysol Patton's, I would think twice before entering into business with her. The women on those shows are very volatile and, in my opinion, would reflect her company in a negative way. With that said, she is extremely successful and her advice is valuable. I think she is spot on when she advised people to keep their marketing on social media focused and clear. Some companies try to make "funny" or outrageous posts in hopes of getting attention, but a lot of those posts are not accepted by the public and make the companies or people look stupid. Social media for companies needs to be treated very differently than those of regular people.
@Hannah VanDeusen....I agree with your sentiments; reality show stars don't really command the most respect in the general business world, but some of them are worth a ton of money due to their fame, which is why many businesspeople exist in the first place, so they might know how to do some things correctly.
E-mail marketing might be the most effective way to connect with current and potential customers, but I can see it eventually losing out to social media platforms in the near future. I think it takes less time to check a tweet, Facebook, or LinkedIn post than to go into your inbox and zero in on a specific email. Plus, since social media should drive customers to your website, the non-email platforms seem to cater to this need better. A tweet or Facebook post followed by a link seems to be more succinct and less clunky than a 1 line email with the same info. I guess the prevailing wisdom is that you can count on larger numbers of people having email accounts rather than email and twitter, Facebook, etc, but I'm sure that will change soon as well.
This article touches an important concept of social medial marketing – the message an organization is sending each times it hits the send button. With social media, the reaction to what an individual or entire organization distributes to the public is instantaneous. I agreed with Patton on one point she made in this article: “Is this consistent with our messaging strategy?” Meaning that before sending out tweets or posts, an organization should have a strategy behind all of the social media marketing it is using. Sending out a message to promote an organization is great, but that message must have some rationality behind it – in most instances that means not just for awareness or laughter. Marketing should ultimately lead to a transaction of some kind.
I agree with some of the points Marysol makes like making sure the messages you send out on social media are clear and match your company's message, but this is not something new. We have known for a while now to be careful of what you post on social media. And based on her quotes, I also get the vibe that she is very high on herself and thinks she knows everything. Yes, she is successful, but is that because of her marketing skills? Or more so because of the reality show? All in all, there's some good advice in the article.. but I'm not crazy about the source.
While Patton might not be the ideal candidate for giving marketing advice, I think her points make a lot of sense. It is so important for brands to represent themselves consistently and in a positive way. Customers are confused by what a brand represents when they send mixed messages. Since most people want to associate with a brand they agree with, they tend to shy away from companies which they don't know of or understand the goals and policies of. A great example of this case was JC Penney at the super bowl. JC Penney sent out a variety of very strange tweets, quoting things that did not make sense in order to get attention. The point was to make people ask questions and put the spotlight on JC Penney, but in the end the situation was just weird and the company sent a confusing and unorganized message.
I admire Patton’s passion for starting with a clear vision of what she wants to do with her company, and her determination to stay true to that message. I also love that she “practices what she preachers to her clients” because clients appreciate that, and I think it makes them more likely to return to a business. She has great advice, considering she’s been through it all with her own business. She says “I can’t stress enough about having a clear vision of the one thing you want your company to represent” and she speaks from experience with her own company. I think this is great advice, and something that every business owner should focus most of their energy on in the beginning steps of creating a business. She also explains the importance of communication with your customers. You should always have a clear and consistent message, whether it’s through social media or a more formal form of communication. If customers come to you because of something specific that they’ve seen your business advertise, then the business should always be able to back-up that up. If not, then they could potentially lost many customers. Social media can be great for businesses, but if it’s not used properly and professionally it can also have negative effects on a business. This article does a great job of showing why it’s important to have a clear message of what your business is about and what your business has to offer when using social media. It’s also important to draw people in through social media. When using any form of social media, the main goal is to take participants to the next level and eventually lead to them making a transaction with the business.
This article has many important information when dealing with using social media for marketing. It is in the companies best interest to think before they click so they don't post a message through Facebook or Twitter that could convey the wrong message to the viewers. When posting on the feeds the company should be sure that it is staying in the relm of the company's objectives. One bad post can be viewed by millions of people almost instantly and people typically talk more about bad experiences rather than good ones. Not all companies will receive the same benifits from using social media for marketing. Companies should just be weary when advertising through social media.
I agree with what the women said that a company needs to have a clear message and only post things in-line with that message. If a company was to say one thing and then post a conflicting message on social media people wouldn't take the company seriously. Since social media is becoming almost impossible for businesses to avoid it's important they use their post to send the right message about their company.
I think "start with a clear message" goes far beyond social media; it's more of a Marketing Truth. Just like Home Depot choosing not to sell beer because their extremely clear message is "We're a home improvement store", not a one-stop shop. As a PM at a small design firm, my first (and normally most difficult) task was to wrestle with the client until they could articulate what they wanted their core message to be. Once we knew whether they wanted to be an upscale food bazaar or a friendly neighborhood market, the signage almost designed itself.
I am a very active user of social media. If there's a product/service/company that I love or strongly dislike, I tend to go straight to social media to share my opinion with as many people as I can. I'm sure that there are many, many more people that do this, as well. I never really thought about how big of an impact this can have on a company, whether it's in a good or bad way. Now that I've read this article, though, it puts it in perspective for me. I feel that publicity can either be a great thing for someone or a terrible thing. I think we can all spot examples of both. However, if used properly, social media can be the best thing that's happened to a company!
Within the article, it states that Patton is not afraid to try different social media platforms. While I believe that a company can use a range of social media sites to help with marketing, it is vital that they use these platforms in a cohesive form...that is consistent with their marketing strategy. I have stumbled across various media pages of companies which were started some time ago yet not used to their advantage and have been lingering ever since..If a company is not using it to encourage "dialogue to get customers to the next point in the relationship," I feel like they may be better off without launching these platforms.
Awesome... Sounds like this woman is really got it figured out. There is nothing wrong with taking a simple idea - such as marketing on social media and making a large, profitable business out of it. I think that it is important to have somebody there to monitor and guide business owners toward appropriate posts on social media. Also, fame from a reality TV show can only help her cause. There is going to be a following for this woman and her business for some time to come as long as she presents herself in a respectable manner.
you wouldn't think someone from real house wives Miami would have decent advice about posting on social media. if you think about it that's kind of there thing to gossip and socialize on social media sites. her statement about making sure your company has a set goal and view the social media wants to see before posting anything on a social media site was actually really smart. simple but smart, another blog earlier this semester talked about how McDonald's just started using social media sites and it didnt go so well. they started a tag called your mcdonalds stories, not realizing all the bad publicity they would get. this just shows that even though you might be a big corporation you still might not know or understand how to use a social media site the right way
I also think communication is extremely important. A very clear message being conveyed can be a strong point of a company. If people know exactly what a company is all about because of a clear message that is huge! Patton says that having good leadership can really make or break a clear message. Using social media can really boost a product or company. It is all about how they are being perceived.
Like others have said, I lost the appreciation of her advice when I learned that she was from "Real Housewives of Miami". She may think it has done positive things for her brand but you can tell by reading the comments here that we discount her advice based on her experience.
I did take one valuable piece of information away from this article...
"Daniels says he looks at social media in terms of a funnel. He says dialogue should be encouraged with the goal of getting participants to the next phase of the relationship. The dialogue should eventually lead to a transaction—buying a membership, subscribing, purchasing a product."
I agree that we want our followers and fans to act now and complete a transaction with our company.
There were two points in this article that I completely agree with. The first is that social media isn't a silver bullet for every company. I see a lot of companies that want to jump on the social media bandwagon without really knowing why, what the want to accomplish, or how they will execute. They think that a large audience equals instant success which could not be further from the truth. The second point I agree with is that the content cannot be mass produced, it must be organic to the platform. It should hammer the same message but content can range from blogs, posts, videos and pictures. If a company is putting out cookie cutter content they're missing a huge opportunity to interact with the audience which is the whole point.
This article highlights some very important points learned in social media marketing, many of them reiterate what I have already learned, but none the less it is good to have them reinforced with real life successful examples. Patton was fortunate to hop on as lead to the social media wagon before it became such a big deal. She was able to use her expertise to become a leader and innovator in the field securing large accounts and being one of the first to toy with other platforms such as Snapchat. I'd be interested to see how she plans to use Snapchat as a marketing device. A clear consistent message across channels is a must, and I like her advice about leaving room to develop a tone when just beginning to use social media.
23 comments:
To be honest, it's a little difficult for me to take marketing advice from a star of "Real Housewives of Miami" seriously; however, the article did make some interesting points. I agree with her that companies should stop and ask themselves "Is this consistent with our messaging strategy?" before using a social media outlet as advertising, publicity, etc. Companies can make or break themselves with social media- answering this question could help avoid terrible PR mistakes. The Crowncentric conference sounds like an interesting one. "Navigating the Internet Subculture" sounds like a unique, intriguing class. I agree with Daniels, that social media should be looked at like a funnel- encouraging dialogue to get customers to the next point in the relationship. Companies must first introduce themselves, gain trust, and prove themselves before expecting a sale.
I agree with Hannah in that it would be hard for me to take PR advice from a woman who is using "Real Housewives of Miami" as a PR tool for her PR company. Although it seems to be working out for her, I'm not sure I would want to publicize and promote my company on a reality show. With that being said, Patton has some great insight on how companies need to stay focused on their social media marketing strategy in order to best connect with their target markets. I like how she says that companies need to have courage and conviction and remain true to their vision. I think it takes a very strong leader with a great deal of courage in order to follow the company’s vision, rather than taking the easy road. This is true for not just a social media strategy, but for all aspects of a business. She also talked about having a clear vision from the beginning, rather than making all your decisions with each new day. This is very important in order to stay on target to reach your goals and follow your vision. Overall, I think she made some very valid points about how a social media marketing strategy can be extremely beneficial or detrimental to a company’s success.
A company's credibility is very important. If the messages a company displays on social media is not clear or consistent, the company loses their credibility. Some companies seem to be confused with their company's vision while others seem consistent. I took a Marketing class in high school (not telling how long ago that was), but it is amazing how much is involved in Marketing especially with social media now. Reaching the target market through social media is a very important step for companies to take and should be handled with great care - it can make a company look bad or look great.
In the article, I noticed that the "real housewives of miami" star said, "I can’t stress enough about having a clear vision of the one thing you want your company to represent..." Though, when she was saying this she was refering to tweets, i find that we learn it could apply to anything not just tweets. As in the recent new of CVS no longer selling cigs. It applys to your entire business plan and therefore your marketing plan.
I agree with Hannah and Patrick. She is a Reality TV star, which makes her company stand out more because of its televised advertisement daily. Although she was very successful before the show due to her "clear message" concept. In order for a company to have a good operating business, their message does need to be clear. A lot of companies are set forth in one vision but change it due to the competitors. As long as their "vision" is clear, than the company should do well.
I agree with Hannah and Patrick, if I were a possible client of Marysol Patton's, I would think twice before entering into business with her. The women on those shows are very volatile and, in my opinion, would reflect her company in a negative way. With that said, she is extremely successful and her advice is valuable. I think she is spot on when she advised people to keep their marketing on social media focused and clear. Some companies try to make "funny" or outrageous posts in hopes of getting attention, but a lot of those posts are not accepted by the public and make the companies or people look stupid. Social media for companies needs to be treated very differently than those of regular people.
@Hannah VanDeusen....I agree with your sentiments; reality show stars don't really command the most respect in the general business world, but some of them are worth a ton of money due to their fame, which is why many businesspeople exist in the first place, so they might know how to do some things correctly.
E-mail marketing might be the most effective way to connect with current and potential customers, but I can see it eventually losing out to social media platforms in the near future. I think it takes less time to check a tweet, Facebook, or LinkedIn post than to go into your inbox and zero in on a specific email. Plus, since social media should drive customers to your website, the non-email platforms seem to cater to this need better. A tweet or Facebook post followed by a link seems to be more succinct and less clunky than a 1 line email with the same info. I guess the prevailing wisdom is that you can count on larger numbers of people having email accounts rather than email and twitter, Facebook, etc, but I'm sure that will change soon as well.
This article touches an important concept of social medial marketing – the message an organization is sending each times it hits the send button. With social media, the reaction to what an individual or entire organization distributes to the public is instantaneous. I agreed with Patton on one point she made in this article: “Is this consistent with our messaging strategy?” Meaning that before sending out tweets or posts, an organization should have a strategy behind all of the social media marketing it is using. Sending out a message to promote an organization is great, but that message must have some rationality behind it – in most instances that means not just for awareness or laughter. Marketing should ultimately lead to a transaction of some kind.
I agree with some of the points Marysol makes like making sure the messages you send out on social media are clear and match your company's message, but this is not something new. We have known for a while now to be careful of what you post on social media. And based on her quotes, I also get the vibe that she is very high on herself and thinks she knows everything. Yes, she is successful, but is that because of her marketing skills? Or more so because of the reality show? All in all, there's some good advice in the article.. but I'm not crazy about the source.
While Patton might not be the ideal candidate for giving marketing advice, I think her points make a lot of sense. It is so important for brands to represent themselves consistently and in a positive way. Customers are confused by what a brand represents when they send mixed messages. Since most people want to associate with a brand they agree with, they tend to shy away from companies which they don't know of or understand the goals and policies of. A great example of this case was JC Penney at the super bowl. JC Penney sent out a variety of very strange tweets, quoting things that did not make sense in order to get attention. The point was to make people ask questions and put the spotlight on JC Penney, but in the end the situation was just weird and the company sent a confusing and unorganized message.
I admire Patton’s passion for starting with a clear vision of what she wants to do with her company, and her determination to stay true to that message. I also love that she “practices what she preachers to her clients” because clients appreciate that, and I think it makes them more likely to return to a business.
She has great advice, considering she’s been through it all with her own business. She says
“I can’t stress enough about having a clear vision of the one thing you want your company to represent” and she speaks from experience with her own company. I think this is great advice, and something that every business owner should focus most of their energy on in the beginning steps of creating a business.
She also explains the importance of communication with your customers. You should always have a clear and consistent message, whether it’s through social media or a more formal form of communication. If customers come to you because of something specific that they’ve seen your business advertise, then the business should always be able to back-up that up. If not, then they could potentially lost many customers.
Social media can be great for businesses, but if it’s not used properly and professionally it can also have negative effects on a business. This article does a great job of showing why it’s important to have a clear message of what your business is about and what your business has to offer when using social media. It’s also important to draw people in through social media. When using any form of social media, the main goal is to take participants to the next level and eventually lead to them making a transaction with the business.
This article has many important information when dealing with using social media for marketing. It is in the companies best interest to think before they click so they don't post a message through Facebook or Twitter that could convey the wrong message to the viewers. When posting on the feeds the company should be sure that it is staying in the relm of the company's objectives. One bad post can be viewed by millions of people almost instantly and people typically talk more about bad experiences rather than good ones. Not all companies will receive the same benifits from using social media for marketing. Companies should just be weary when advertising through social media.
I agree with what the women said that a company needs to have a clear message and only post things in-line with that message. If a company was to say one thing and then post a conflicting message on social media people wouldn't take the company seriously. Since social media is becoming almost impossible for businesses to avoid it's important they use their post to send the right message about their company.
I think "start with a clear message" goes far beyond social media; it's more of a Marketing Truth. Just like Home Depot choosing not to sell beer because their extremely clear message is "We're a home improvement store", not a one-stop shop.
As a PM at a small design firm, my first (and normally most difficult) task was to wrestle with the client until they could articulate what they wanted their core message to be. Once we knew whether they wanted to be an upscale food bazaar or a friendly neighborhood market, the signage almost designed itself.
I am a very active user of social media. If there's a product/service/company that I love or strongly dislike, I tend to go straight to social media to share my opinion with as many people as I can. I'm sure that there are many, many more people that do this, as well. I never really thought about how big of an impact this can have on a company, whether it's in a good or bad way. Now that I've read this article, though, it puts it in perspective for me. I feel that publicity can either be a great thing for someone or a terrible thing. I think we can all spot examples of both. However, if used properly, social media can be the best thing that's happened to a company!
Within the article, it states that Patton is not afraid to try different social media platforms. While I believe that a company can use a range of social media sites to help with marketing, it is vital that they use these platforms in a cohesive form...that is consistent with their marketing strategy. I have stumbled across various media pages of companies which were started some time ago yet not used to their advantage and have been lingering ever since..If a company is not using it to encourage "dialogue to get customers to the next point in the relationship," I feel like they may be better off without launching these platforms.
Awesome... Sounds like this woman is really got it figured out. There is nothing wrong with taking a simple idea - such as marketing on social media and making a large, profitable business out of it. I think that it is important to have somebody there to monitor and guide business owners toward appropriate posts on social media. Also, fame from a reality TV show can only help her cause. There is going to be a following for this woman and her business for some time to come as long as she presents herself in a respectable manner.
Grant Perkins
you wouldn't think someone from real house wives Miami would have decent advice about posting on social media. if you think about it that's kind of there thing to gossip and socialize on social media sites. her statement about making sure your company has a set goal and view the social media wants to see before posting anything on a social media site was actually really smart. simple but smart, another blog earlier this semester talked about how McDonald's just started using social media sites and it didnt go so well. they started a tag called your mcdonalds stories, not realizing all the bad publicity they would get. this just shows that even though you might be a big corporation you still might not know or understand how to use a social media site the right way
I also think communication is extremely important. A very clear message being conveyed can be a strong point of a company. If people know exactly what a company is all about because of a clear message that is huge! Patton says that having good leadership can really make or break a clear message. Using social media can really boost a product or company. It is all about how they are being perceived.
Like others have said, I lost the appreciation of her advice when I learned that she was from "Real Housewives of Miami". She may think it has done positive things for her brand but you can tell by reading the comments here that we discount her advice based on her experience.
I did take one valuable piece of information away from this article...
"Daniels says he looks at social media in terms of a funnel. He says dialogue should be encouraged with the goal of getting participants to the next phase of the relationship. The dialogue should eventually lead to a transaction—buying a membership, subscribing, purchasing a product."
I agree that we want our followers and fans to act now and complete a transaction with our company.
"Is this consistent with our messaging strategy?" This is a clear question to whether their messaging strategy is accurate or not.
There were two points in this article that I completely agree with. The first is that social media isn't a silver bullet for every company. I see a lot of companies that want to jump on the social media bandwagon without really knowing why, what the want to accomplish, or how they will execute. They think that a large audience equals instant success which could not be further from the truth. The second point I agree with is that the content cannot be mass produced, it must be organic to the platform. It should hammer the same message but content can range from blogs, posts, videos and pictures. If a company is putting out cookie cutter content they're missing a huge opportunity to interact with the audience which is the whole point.
This article highlights some very important points learned in social media marketing, many of them reiterate what I have already learned, but none the less it is good to have them reinforced with real life successful examples. Patton was fortunate to hop on as lead to the social media wagon before it became such a big deal. She was able to use her expertise to become a leader and innovator in the field securing large accounts and being one of the first to toy with other platforms such as Snapchat. I'd be interested to see how she plans to use Snapchat as a marketing device. A clear consistent message across channels is a must, and I like her advice about leaving room to develop a tone when just beginning to use social media.
Post a Comment