http://www.deadline.com/2014/03/oscars-did-ellens-selfie-crash-twitter/
I would be surprised if you have not seen this story, but did you get this tweet and re-tweet?
I would be surprised if you have not seen this story, but did you get this tweet and re-tweet?
59 comments:
I didn't see this because I was working during the Oscars, but it doesn't surprise me at all! As we all know, social media is the main focus of most teenagers and young adults most of the time. I know from experience - sitting on my couch reading tweets from my friends - that most people on social media love to tweet and post during live events, such as the Oscars. I can imagine that a picture of Ellen and 12 famous Oscar-nominees would be this popular, simply because it was during the live event, when everyone was watching and tweeting about everything they watched.
The Oscars selfie is a phenomenal marketing ploy. Crashing twitter and then having The Academy respond with an apology tweet? Genius. I was not even watching the Oscars but within minutes of the selfie being taken I had seen it all over my timeline. It quickly dominated all forms of social media. Excellent marketing strategy with your "on-the-fly" but totally planned picture.
I am not surprised that, that post crashed twitter. When the tweet is published and advertised for the whole nation everyone wants in to be seen or heard of. Maybe to be apart of something so big makes someone feel included.
I saw it all on twitter and multiple other websites in the past few days. Being that I didn't watch the Oscars I had no idea Samsung was attempting to market their phone with the picture though. I just figured it was Ellen messing around during the show. Cool story but doesn't make me feel any kind of way towards Samsung.
I was definitely watching the Oscars whenever this picture was taken. After Ellen took the picture, I started following "TheEllenShow", and I waited for it to pop-up on my feed so that I could like it. Though I didn't see it on Twitter(because I'm not a huge Twitter guy), I was absolutely dumbfounded that the picture had about 50k+ likes in 3 minutes! The most suprising of all, I didn't even know that many people were in to watching the Oscars, haha. Very interesting stuff indeed!
What isn't a marketing ploy nowadays, and why do they have a bad connotation? You can tell the brand of shoes and uniforms that college and pro (not to mention some high school) athletes wear nowadays because of prominently displayed logos. Real brands pop up in movies and TV shows. Samsung's marketing team should be applauded. It was a socially relevant, cool, seemingly off the cuff stunt. Having 3 million people know about your brand for good reasons is a marketing win no matter what you sell.
That is very interesting that a tweet could become that famous so quickly. Everyone loved the tweet so much there was a traffic jam. That is unbelievable. It was very awesome that they all took a picture together. I am not sure why that was taken and it seems as though there are some questions about why they did that picture. There could have been some money involved or they all were just having a great time.
I wasn't watching the Oscars, but I have seen that picture many places on the internet. I had no idea Samsung was behind this, but I think Ellen could pull off advertising just about anything. She just seems like a really cool person, and I think many people would want to be just like her.
This is an example of a great social media moment because it just keeps generating more viral material. The Simpson's selfie is an example. The debate about who owns the rights to that photo is another. Apparently who ever physically takes the picture has legal right to the image, so even though it was Ellen's phone, Bradely Cooper may the owner of the most Tweeted photo.
I didn't actually see the Oscars, but I had read about how massively well her "selfie" was doing. It's crazy what social media can do, that picture right there, which cost nothing more than a few seconds (and a bit off her data plan I suppose) was probably more effective than many company's expensive marketing efforts. Go figure
The power of social media is huge. When you can sync what people are watching with what is in their newsfeed and timeline, then people are driven to stay connected. It's awesome that the Oscars can stay current with social media trends and not get stuck in the past. And of course, Ellen was the perfect host to pull off an epic selfie.
I did not see the Oscars but for sure I saw the famous selfie all over social media. This was a genius advertising strategy from Samsung. The company spent nearly $20 million in ads during the Academy awards, but it was the selfie that really promoted the brand and the Galaxy Note 3 that Ellen Degeneres and Bradley Cooper used for the picture. Apparently the selfie and the tweet were not completely spontaneous, but a very smart marketing move.
I was watching the Oscars when Ellen did this and the whole time it felt a little awkward and forced. If this was an attempt to advertise the phone then it completely missed me.
I'm sure the tweet pic help out ABC's ratings more than Samsung's phone sells. Probably reminded a lot of people that the Oscars was on tv that night and tuned it. Really think about it, Sunday night, Football off season...there's not much else to watch on tv.
It was definitely impressive that Ellen was able to reach such a wide audience, but that's to be expected because she is a well-known and respected figure hosting a show with tens of millions of viewers. What's almost more frustrating about this story is that people are frustrated that Ellen's tweets were published from both Samsung and iPhone devices during the Awards. This might just be me, but who cares? To me, it wasn't an advocation of Samsung or iPhone, it was a reinforcement of the importance and popularity of the Academy Awards.
This tweet crashed twitter and was the most retweeted picture ever. Social media is increasing at a rapid pace and will continue to in the future.
This tweet crashed twitter and was the most retweeted picture ever. Social media is increasing at a rapid pace and will continue to in the future.
This tweet crashed twitter and was the most retweeted picture ever. Social media is increasing at a rapid pace and will continue to in the future.
Funny. Not sure much more was promoted other than her own profile and Twitter though.
I was watching The Oscars when Ellen took the picture and even though I don't have a twitter, I checked hers to see she had put the photo up shortly after taking it. I thought it was neat, but definitely didn't think it would get all the attention that it has. I think the Simpson spinoff of the picture is pretty funny.
Maybe I was wrong..
http://online.wsj.com/news/articles/SB10001424052702304585004579417533278962674.
3.2 Million retweets - that is so ridiculous! It is really tough for me to believe that there are this many people at one time wasting their lives on twitter. It may be the future of human contact and marketing but there's no substitute for putting the phone and computer down and getting on your job. The younger generations will be shocked when they get a real job where they cannot be on Facebook and Twitter for hours a day.
I don't mind staged, planned advertising (or acting, or technical seminars), but I'm so very, very tired of "spontaneous" events (think "reality" TV).
Perhaps it's just me being a fuddy-duddy, but I wonder if the bubble will ever burst on the whole "reality" approach, or if we'll continue to just tack on another "post-" to post-modern every few years.
I am not sure how many people don't know what twitter is but I would say this was more of a promotion for twitter, the oscars, and ellen's twitter page than anything else.
This is a great example of understanding the leverage and influence that social media presently has. I did not receive a tweet or re-tweet the photo.
Although I was not watching the Oscars, I was on twitter throughout most of the show. I usually keep a tab open with my Twitter feed on it and check it occasionaly while taking breaks. I do not follow any famous people because I'm not interested in what they have to say, but this picture kept showing up on my timeline throughout the evening and following morning, just by retweets from my friends. I'm sure it would have shown up even more, but I have retweets turned off for many of the people I follow. I did notice that I was unable to refresh Twitter at one point, but I wasn't sure why. I thought it might have something to do with people live-tweeting the Oscars, not just because of one picture that was continuously getting retweeted. I just read in the comments that it was used as a Samsung advertisement and I'm assuming it might have something to do with the Galaxy Note S3 and its large screen size and wide camera angles. The fact that many people weren't aware this was a Samsung marketing ploy goes to show you that while the picture itself was very well-liked, the marketing efforts by Samsung weren't conducted correctly.
Not surprising that the Simpsons took advantage of the obviously popular picture of Ellen and crew from the Oscars. This was a comical and tactic marketing ploy. Social media over the past decade has been an increasing medium to getting information to consumers. Twitter has become a way to get millions of people to see different things by retweeting. One picture getting over one million retweets is pretty big.
I don't have a Twitter nor did I watch the Oscars however the news of Ellen's stunts at the Oscars quickly reached me. It was hilarious and fit Ellen's personality to order pizza at the event for all the stars and then proceeded to collect tips for the pizza man, probably the biggest tip of his life! Ellen's marketing stunt for the Samsung phone was genius. The selfie stunt was subtle marketing, not too direct. It presented the product in a relatable way to consumers, a group of friends all gathering together to take a selfie while out having a good time together. The picture was characteristic of a picture most normal people would take with their friends, people squeezing in the picture last minute, laughing, and goofy faces caught by the fun of pushing that many people in a tight space for a quick picture. Most people have taken a similar picture which usually gets spread around the next day on Facebook or other social media as the friends all reminisce on their fun night together. The best part here is the photo contains A-list celebrities and was broadcast on TV, no doubt the photo exploded into what it did!
Not only did I not watch the Oscars, I didn't participate in the technical demise of Twitter either. I didn't even know the Oscars were on or I... Who am I kidding, I still wouldn't have watched it. I do however love the fact that the selfie has become such a commonly used household term. I see it used on tv shows, on talk radio, a group called The Chainsmokers even created a terrible song called #SELFIE that has trickled its way through the internet with just under 6 million views to date. Good job America! I think Ellen is hilarious and have always loved her smiley attitude and too see her cram all of these rich and famous actors into on selfie is crazy impressive. I'm not one for selfies myself, but I am definitely envious of Bradley Coopers selfie skills.
Not only did I not watch the Oscars, I didn't participate in the technical demise of Twitter either. I didn't even know the Oscars were on or I... Who am I kidding, I still wouldn't have watched it. I do however love the fact that the selfie has become such a commonly used household term. I see it used on tv shows, on talk radio, a group called The Chainsmokers even created a terrible song called #SELFIE that has trickled its way through the internet with just under 6 million views to date. Good job America! I think Ellen is hilarious and have always loved her smiley attitude and too see her cram all of these rich and famous actors into on selfie is crazy impressive. I'm not one for selfies myself, but I am definitely envious of Bradley Coopers selfie skills.
Yeah, I saw it. Pretty cool that it got tweeted and retweeted so much that it crashed some servers. It really shows you the power of social media.
This just shows how mind blowing the speed of social media is. I did not think it would be possible to have a tweet that could be retweeted so rapidly that it would jam up the system.
I, like many, did see this post on Twitter during the Oscars. I think using Ellen to Tweet the photo makes it an even better marketing strategy, because her humor and typical silliness make people wonder if it's a marketing tactic or just Ellen being Ellen.
I am definitely out of the loop when it comes to social media. I have yet to get a Facebook due to the amount of time I do not have. I am also not too interested in the lives of celebrities to be honest; their lives do not personally affect me in any way. I find it a little strange how engaged the media and public get over such things as the Oscars and posts/tweets, as well. I do, however, understand that with the large amount of people who follow celebrities every move that this will be the perfect opportunity and time for social media to step in and make face. Simply putting that new Samsung phone in Ellen's hand, or the video of Jamaal Charles catching his own pass; wearing nothing but Adidas from head to toe. Both perfect opportunities to get viewers to look a little closer at his/her role models and see what they wear/ use/ like/ want.
I watched the Oscars. At first I didn't understand why Ellen was taking so many selfless. It wasn't until later that I learned she was trying to break the Tweet record. I, thankfully, don't have a Twitter account. I don't think anybody cares what I had for lunch or encouraging them to Vote.
I definitely heard about the selfie tweet of Ellen's including many celebrities in it. I actually saw it and heard about it while I was watching the Oscars. I watched the whole show! I loved that they did this. I thought it was hilarious. I definitely think this did a lot for Twitter, in terms of gaining popularity. The fact that it was such a popular tweet that it crashed Twitter is insane to me!
This is a perfect example of how valuable social media can be as a tool. This spread so quickly to so many people. This was such a fun moment, and people loved it (or at least the people they saw in it) so they retweeted it. I think it's hilarious that the Simpsons edit was made. That's an easy way to take advantage of the situation and get yourself out there!
Ellen did a great job hosting the Oscars. She incorporated all the commercial product placement, but it was so entertaining that this was hardly noticable. I immediately went to Twitter after she posted the "selfie" to see what it looked like. Genius.
I saw this picture all over my newsfeed the night of the Oscars. I had no idea why people were retweeting a random picture of celebrities though. Honestly, I was not even aware that the Oscars were on until I saw this picture. This shows just how powerful social media can be because I bet that there are very few people who did not come across this picture on their timeline or newsfeed.
I didn't watch the Oscars, but I did see the photo that was taken posted everywhere, so I wasn't surprised to see that it crashed twitter. We all knew that such a big event such as the Oscars dominates social media sites such as twitter and the amount of people that retweet various forms of information just pushed it over the limit.
I noticed that Samsung was one of the stars during the Oscars this year, contributing to the taking of the record breaking, Twitter crashing selfie. At first, I found that it is amazing that so many people took interest in retwitting the photo at such numbers. Secondly, I was suprised that Samsung and not Apple was the star, considering that the location is Hollywood, the definite IPhone territory. If this is a great marketing strategy, then it obviously worked and worked well. No one could excpect such a response in a hour timeframe. This excersize proves how useful a marketing tool Twitter can be. I remember watching an interview with a British band member or comedian, where he was traveling to his next location, Twitted a request for some delicious pastries from a village that his train is passing through. Sure enough there were fans lined up at the next train station awaiting his arrival with sacks of pastries in hands. So, whether the idea is to break a retweet record or have a personal connection with your fans, Twitter can be used for amazing things.
I noticed that Samsung was one of the stars during the Oscars this year, contributing to the taking of the record breaking, Twitter crashing selfie. At first, I found that it is amazing that so many people took interest in retwitting the photo at such numbers. Secondly, I was suprised that Samsung and not Apple was the star, considering that the location is Hollywood, the definite IPhone territory. If this is a great marketing strategy, then it obviously worked and worked well. No one could excpect such a response in a hour timeframe. This excersize proves how useful a marketing tool Twitter can be. I remember watching an interview with a British band member or comedian, where he was traveling to his next location, Twitted a request for some delicious pastries from a village that his train is passing through. Sure enough there were fans lined up at the next train station awaiting his arrival with sacks of pastries in hands. So, whether the idea is to break a retweet record or have a personal connection with your fans, Twitter can be used for amazing things.
I would like to add to Jessica Myers post. I completely agree that people are desperate to be heard. It feels like most posts are not related to anything usefull or helpfull, mainly vanity and insecurity. Folling up on Grant Perkins' response, this is so true that when an individual has to in a real job environment, Facebook or Twitter will not always be there, and most of the times these social networks are useless, and reduce productivity at the workplace.
Whether or not, Samsung had a clever marketing campaign that included Twitter, it was not obvious and so time wasted, instead of job done.
Though I did not watch the Oscars, the news about this photo spread within hours. It's hard to say that this was not planned, considering everything that happens in the Oscars is planned. Props to Samsung for having such a simple but genius idea to advertise themselves. Hitting the number one retweet is not only genius but one of the most efficient ways to spread the word within minutes.
Like others who have posted here, I also thought Samsung's advertising through "selfies" in the Oscars was an exceptional strategy. I think we are going to start seeing more of this kind of advertisements integrated inside of shows as advertisers try get around consumers fast-forwarding through commercials.
Also, I found it incredibly amusing that Ellen also was tweeting from her iPhone while trying to promote Samsung (oops!). More info here if you missed it: http://news.cnet.com/8301-17852_3-57619791-71/ellen-does-samsung-oscars-selfie-tweets-from-iphone-backstage/
I watched as Ellen snapped this selfie during the Oscars, but I did not participate in the tweeting and retweeting that followed since I am not very active on Twitter. Honestly, though, I am not shocked that it caused a crash to this social media site. With so many top celebrities in one photograph, especially one taken during a live broadcast, I am not surprised. I am slightly surprised it beat the president's twitter record for retweets, but not much since much of society seems more interested in Hollywood gossip than events and issues around the world.
i watched the Oscars show. I think almost everyone noticed how Ellen Degeneres advertising Samsung Galaxy very well that night. About the selfie, yes it was the best selfie of all times. I think it meant more than selfie; included all the good actresses(everyone likes them) of the year, all types of skin, very friendly theme. Also, it is very unique(never happens) to see those people all together. I agree with people who said people want to be a part of something bigger, something positive, something fun. That picture really did bring smile to everyone s face. On the hand, re-tweeting that tweet million times proves how social media took over our society today. (Huge applaud to Samsung Galaxy marketing team) :)
I've always hated Samsung's marketing techniques but this one was really well done. It never seemed like an advertisement. Ellen has a tendency to do things like that in the past so it felt very natural, which I think is exactly what they were going for.
twitter is becoming a big deal and a lot of people are using it for marketing or advertising. in the blog comments its said that Ellen took the picture on purpose because Samsung wanted her to promote their phone. so the picture has a lot of talk about if the celebs got paid or not. no one knows if they got paid but thats not the point of the blog in my opion. its showing how a tv show took advantage of this popular photo and got more tweets than the original. the Simpsons edited the picture to Simpson characters to promote their show they used a existing popular picture to promote their show and they have one of the highest re tweet counts now. editing this photo shows how you can use social media to promote your business.
I have seen that picture all over facebook and Twitter. I did not watch the Oscar but this picture just shows how diverse the movie industry is nowadays. And good to know that this tweet became more popular than Obama's selfie at Mandela's funeral.
I have seen that picture all over facebook and Twitter. I did not watch the Oscar but this picture just shows how diverse the movie industry is nowadays. And good to know that this tweet became more popular than Obama's selfie at Mandela's funeral.
I have seen that picture all over facebook and Twitter. I did not watch the Oscar but this picture just shows how diverse the movie industry is nowadays. And good to know that this tweet became more popular than Obama's selfie at Mandela's funeral.
I wasn't watching the Oscars but I definitely heard about this. I think it's partly a smart marketing decision to have so many popular stars in one picture, but mostly I just think it's fun. It fits well with Ellen DeGeneres' personality and that's why it doesn't seem like a huge marketing ploy to me. The fact that they crashed Twitter is not a shock at all because even though I didn't watch the Oscars I was still interested in this picture and tweet. It was a great way to connect those stars to their fans on a popular social media platform.
Well I don't watch the Oscars, and I am not on Twitter, but I think it is interesting that they crashed Twitter and then The Academy had to respond. With so many people these days watch social media on their phones in real time, it is a perfect time to market and get some spot light time.
I didn't watch the oscars but i saw the picture on numerous of social media sites. I think it was a good marketing strategy on samsung s end. You never know the picture could've been a set up.
I didn't watch the Oscars, but I've seen the picture. I'm sure so many people re-tweeted the picture so they could say that they were a part of breaking the record. I think that is why social media itself has been so successful. Being able to tweet something and someone from half way across the world can re-tweet it, makes us feel like we are apart of something bigger than ourselves.
I don't have a twitter account by choice but I did see the story and think that it was a really cool picture of everyone who attended the Oscars.
I did not watch the Oscars that night but when I turned on my computer in the morning the selfie was everywhere. It was a great marketing ploy by the Oscars and it crashing twitter surprises me enough to believe that there might be more behind it. I mean really how priceless is crashing twitter and then retweeting an apology for those who did watch the Oscars and another possible promotion to the ones who didn't see and might feel left out the loop! Brilliant
I saw this post maybe a ten plus times on my Instagram. I liked every last picture. I love Ellen she is so sweet and uplifting. You can tell the times are changing because of all these famous people in one picture and using hashtags and the word "Selfie" This has to be the best selfie ever!!!!! The media and social networks are amazing when it comes to providing the nation with instant news. This is a great marketing tool. It gets so much attention.
Twitter probably paid Ellen to do this. If they didn't they probably paid The Academy to tweet. This just shows how social media has brought everyone closer together. Actually, a feeling of being closer together. I heard that it hit 50 thousand in less than 3 minutes. The power of social media. I can't wait to see what happens next year.
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