Here is a good discussion regarding the frequency of social media.
What do you think about these suggestions?
http://socialmediatoday.com/kevanlee/2509926/social-media-frequency-guide-how-often-post-facebook-twitter-linkedin-and-more
What do you think about these suggestions?
http://socialmediatoday.com/kevanlee/2509926/social-media-frequency-guide-how-often-post-facebook-twitter-linkedin-and-more
8 comments:
Surprised that Google+ is included in this...
As someone who uses Facebook strictly as a way to keep in touch, I can say that the ads drive me crazy. I realize that you need to advertise to keep your consumer interested, but like the article discusses, there is a line between informative and annoying. I think the 1x per day average as discussed is ok, but possibly 1x every other is more my speed. What's the old adage . . . "moderation in all things."
I also agry with aricals discusstion about runing Ads average a 1x times a day. but i think it would be better, if there any resrch had done, that is there any specific time of day that people uses more social medias like Facebook, tweeter or any other. if there is than businesses can target that time to rune their ads on that time.
As the article explains, its recommendations for posting frequency should serve as a starting point for your online activities. In my opinion, the other factors that determine your frequency should include your content and audience. Study whatever metrics available to you, and continue iterating your process until you reach peak volume.
I thought it was interesting that people saw greater click-throughs and open rates from the time of 8:00 p.m. to midnight. I think posting to twitter 20 times per day is a bit excessive. I know when I am on twitter I usually unfollow people who post that much because it gets annoying.
I really found this read interesting, in particular the analysis on how many tweets per day are optimal. I am not a big twitter user but recently was asked to research the in's and out's of twitter . I took away from this article the main difference between twitter and other social media sites; the life cycle of a tweet. An 18 minute life cycle, that makes a lot of sense and also puts meaning behind why it is more appropriate to post more often on twitter than any other social media site. With that said, I think it is important for every business to figure out if twitter is really the place for them. If your goal with social media is to inform customers with critical information, I don't think twitter is the place for you. A tweet dies too quickly and the next tweet happens so quick that too many customers will likely miss critical information. On the other hand, if you are trying to simply get talk going around your brand twitter makes more sense. I just don’t think twitter is the most successful space for every business.
There are many social media frequency guides online besides Kevan Lee's The Social Media Frequency Guide: How Often to Post to Facebook, Twitter, LinkedIn and More. Here are two of them. The Social Media Frequency Guide: How Often Should You Post (http://www.business2community.com/social-media/social-media-frequency-guide-often-post-0916817) and A Marketer's Guide to Nailing the Timing & Frequency of Social Media Updates (http://blog.hubspot.com/blog/tabid/6307/bid/33601/A-Marketer-s-Guide-to-Nailing-the-Timing-Frequency-of-Social-Media-Updates.aspx)
All guides basically say that you need to balance your social media efforts. If you share too much too frequently, people tend to "unlike" or "unfollow" you. On the other hand, if you share too less too infrequently, they also choose not to follow or like you anymore. First group of customers think that you waste their time; second group of customers think that they waste their time with you, because you do not share anything so they do not get what they expect.
Both guides above include many tips and tricks. I recommend them. This one, which Greg Brown shared with us, gives information about when and how often to share. That gives specific information about Facebook, Twitter and LinkedIn, because they serve to different audiences.
Analytics, of course, helps us, and the article demonstrates many statistics such as average number of posts per day, relative score response by Facebook post frequency, and response by Twitter frequency. When marketers analyze audience behavior, they find out effects of their social media efforts. Then, they decide when and how often to share. Therefore, there are no strict rules instead, there are approaches. If you have a very demanding audience for example, they will not say no to your 235th tweet that week.
Frequency also depends on the subject, the goal of the social media campaign. If you are releasing a new product, then your customers will probably expect more information and you need to give it to them. If you do not provide enough information, they simply will not be satisfied.
I believe there is a very fine line in frequency before it just becomes annoying to your market. As somebody that owns a small business, I worry about annoying my consumers with too many notifications. I believe it is definitely all about experimenting, because it will be different for every business.
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