I can't say I'm surprised the connected TV audience will post double-digit growth rates through 2017. Along with the trend of companies increasingly bringing services to the consumer,consumers show a strong need to be connected to the net through various devices (myself included).
I can definitely see marketing trends go that way. I myself just terminated my cable and intenet service with Time Warner and now only have Google Fiber internet service, and use that for internet TV.
Something that really jumps out at me from the article is how it seems to portray quite well the notion that people are always wanting “bigger and better” things in their lives. The average consumer, from my limited frame of reference, seems to generally be pushing for more features, more speed, more convenience, and more value in every product or service they utilize. In this article in particular, the trend is present within the entertainment field. There was a time when radio was the pinnacle of household entertainment; a simple machine that emitted sound that people could listen to. An impressive piece of equipment to be sure, but compared to the entertainment options of today it seems almost barbaric. Today, from a single hand-held device, you can play games, surf the web, read books, listen to music, watch TV, and even view whole movies if you desired. Yet, even that isn’t enough and as this article shows, having one device that can do it all isn’t satisfactory. We want more things capable of doing everything we want, only in a larger and more pleasantly viewable fashion. So now the television set, which used to be only able to bring us our daily soaps, is now capable of streaming whatever we want on however big a screen we’re willing to pay for. Will the limit as to how many features we can cram into a single product ever be reached? Maybe, maybe not. But it seems for the time being at least, we as a society will continue pushing to add an ever increasing amount of bells and whistles to the things we buy and use every day.
I found this article very interesting. Just a few months ago I purchased a Blue Ray player that allows me internet access through the TV. It makes me wonder, if in the future, the new wireless TV trend will affect internet connected TVs. For instance, if those who already have devices hooked up to their TV's for internet connection will find the need to ever purchase Smart TVs (with the connection already built in) because they won't have wire connections for their devices anymore so they wouldn't get the internet on their TVs.
I found this article very interesting. Just a few months ago I purchased a Blue Ray player that allows me internet connection on my TV and I think it's awesome. One thing that makes me wonder though is if the new wireless TV trend will affect the internet connected TV. For instance, will those who already have a device that provides TV internet connection, such as a Blue Ray player, find the need to purchase a Smart TV if many TV brands start to go wireless because TVs will no longer have the wire connections for their devices anymore. They would need to buy a Smart TV if they wanted internet access through their TV.
I found this article very interesting. Just a few months ago I purchased a Blue Ray player that allows me internet connection on my TV and I think it's awesome. One thing that makes me wonder though is if the new wireless TV trend will affect the internet connected TV. For instance, will those who already have a device that provides TV internet connection, such as a Blue Ray player, find the need to purchase a Smart TV if many TV brands start to go wireless because TVs will no longer have the wire connections for their devices anymore. They would need to buy a Smart TV if they wanted internet access through their TV.
Regardless of how people consume their media, the TV isn't going anywhere. The way TVs work nowadays, however, has changed and Smart TVs are taking advantage of those trends. For example, all my friends around my age have nice TVs but very few actually pay for cable service. Most of us use them for playing video games, or as is relevant to the article, watching Nettflix/Hulu/etc on our consoles. Smart TVs skip that step entirely and build everything you can need right into the TV with Netflix, Hulu, and an internet browser right there among other things.
Cable subscriptions will become less popular as time goes on, I feel, but TVs aren't going anywhere, and the Smart TV is taking advantage of how people consume media now, which is, pardon the pun, smart.
This growing trend of Americans embracing Connected TV definitely makes sense with the general wants of today. Many individuals are actually getting rid of television for internet streaming as their desire for instant access increases. Those who will inevitably keep their televisions would be taking advantage of this same service for their internet usage. Televisions would want to provide this service to keep guaranteeing their longevity.
I am not very impressed with this article, it points out the blatantly obvious. Any new and exciting trend that happened in the past 10 years gets immediate marketing attention. (Using Pandora as an example) at first pandora didn't have ads, then it caught wind. Now you can't go four songs without getting interrupted with some random 32 second unimportant advertisement.
I can see this happening sooner than later. Out technology is already started shifting in the direction of Internet TV such as smart TVs, blu-Ray players and other devices. I believe that technology is only going to improve itself.
This is good news for manufacturers of set-top devices, internet service and content providers. The bad news is that there is limited competition in internet service providers (Comcast, Time Warner, Google, etc.). There was an article in WIRED about Net Neutrality where in order to increase competition with internet service providers, the last mile rule established in the 90's for cooper landlines must be adopted.
The first thought that came to my mind after reading this article is how will this affect the ui/ux moving forward? Apps and tiles i.e. Windows Metro style are becoming bigger, but I wonder if the ux can simplified further to promote purchasing due to ease of use? Furthermore, is it likely that we might see a drop (or a plateau) in rental prices and/or streaming content? As TV's become ever so more intertwined with the net, media becomes easier to download.
The era of smart TVs has developed through the rise of video streaming companies such as Netflix and Hulu. I have a Netflix account and rarely watch my cable TV because of it. Some cable television shows like Conan, are utilizing interactive capabilities through tablets and laptops. The person watching the show can get online and see what is going on during commercials and comment on Conan O'Brian's show. This does not provide a direct competitive market for Netflix or Hulu, but it gives the customer a reason to watch the television by making them feel as though they are a part of the show. Smart TVs will most likely continue to advance their technological abilities to further define themselves from the cable/ Dish network market.
TV, as we know it, is dying if not already dead. Internet changed many business models including TV stations'. So, digital broadcasting is getting bigger and bigger, and online content is growing much faster than TV content.
Then came Smart TVs. They looked just like ordinary TVs, but they could connect to Internet, customers can stream video online, share stuff, etc. And there are also TVs which are not smart. Thus, customers want their TVs to be smart, too. They buy TiVo, Fire TV or Apple TV, for example, to make their TV smart. These devices can stream video, record it, play it back, and much more.
When a TV connects to Internet, it becomes something similar to a PC. Now, they are called Connected TVs. And, the student becomes the master. Actually, Connected TVs are smarter than Smart TVs. Why? Smart TVs are limited, they cannot be easily upgraded or updated. Connected TVs connect to Internet with an additional device, so that device is designed only for this purpose, and their performances are higher. Therefore, buying a TV and making that TV smart is a smart choice for many customers.
Extra information: Google recently introduced their Android Smart TVs, meaning they are penetrating. Google Fiber also makes TVs connected. Samsung, Philips or Sony do not seem to be able to compete with Comcast, Google or Amazon in this new TV business. The future is online. The future of TV is online, too.
These numbers do not surprise me one bit. This is how technology is...bigger = better. The more you can do with a device the more consumers want it. Being connected is the new way of life. If we are not connected to the internet, we feel that we are not connected to the universe as a whole anymore. I believe there have been several studies done on the mental effect of removing any sort of new technology (smart phones, computers, tablet, etc.), and the results are mind blowing. Some people even felt lonely or depressed. Future, make way for new technology and a lack of people skills.
15 comments:
I can't say I'm surprised the connected TV audience will post double-digit growth rates through 2017. Along with the trend of companies increasingly bringing services to the consumer,consumers show a strong need to be connected to the net through various devices (myself included).
I can definitely see marketing trends go that way. I myself just terminated my cable and intenet service with Time Warner and now only have Google Fiber internet service, and use that for internet TV.
Something that really jumps out at me from the article is how it seems to portray quite well the notion that people are always wanting “bigger and better” things in their lives. The average consumer, from my limited frame of reference, seems to generally be pushing for more features, more speed, more convenience, and more value in every product or service they utilize. In this article in particular, the trend is present within the entertainment field. There was a time when radio was the pinnacle of household entertainment; a simple machine that emitted sound that people could listen to. An impressive piece of equipment to be sure, but compared to the entertainment options of today it seems almost barbaric. Today, from a single hand-held device, you can play games, surf the web, read books, listen to music, watch TV, and even view whole movies if you desired. Yet, even that isn’t enough and as this article shows, having one device that can do it all isn’t satisfactory. We want more things capable of doing everything we want, only in a larger and more pleasantly viewable fashion. So now the television set, which used to be only able to bring us our daily soaps, is now capable of streaming whatever we want on however big a screen we’re willing to pay for. Will the limit as to how many features we can cram into a single product ever be reached? Maybe, maybe not. But it seems for the time being at least, we as a society will continue pushing to add an ever increasing amount of bells and whistles to the things we buy and use every day.
I found this article very interesting. Just a few months ago I purchased a Blue Ray player that allows me internet access through the TV. It makes me wonder, if in the future, the new wireless TV trend will affect internet connected TVs. For instance, if those who already have devices hooked up to their TV's for internet connection will find the need to ever purchase Smart TVs (with the connection already built in) because they won't have wire connections for their devices anymore so they wouldn't get the internet on their TVs.
I found this article very interesting. Just a few months ago I purchased a Blue Ray player that allows me internet connection on my TV and I think it's awesome. One thing that makes me wonder though is if the new wireless TV trend will affect the internet connected TV. For instance, will those who already have a device that provides TV internet connection, such as a Blue Ray player, find the need to purchase a Smart TV if many TV brands start to go wireless because TVs will no longer have the wire connections for their devices anymore. They would need to buy a Smart TV if they wanted internet access through their TV.
I found this article very interesting. Just a few months ago I purchased a Blue Ray player that allows me internet connection on my TV and I think it's awesome. One thing that makes me wonder though is if the new wireless TV trend will affect the internet connected TV. For instance, will those who already have a device that provides TV internet connection, such as a Blue Ray player, find the need to purchase a Smart TV if many TV brands start to go wireless because TVs will no longer have the wire connections for their devices anymore. They would need to buy a Smart TV if they wanted internet access through their TV.
Regardless of how people consume their media, the TV isn't going anywhere. The way TVs work nowadays, however, has changed and Smart TVs are taking advantage of those trends. For example, all my friends around my age have nice TVs but very few actually pay for cable service. Most of us use them for playing video games, or as is relevant to the article, watching Nettflix/Hulu/etc on our consoles. Smart TVs skip that step entirely and build everything you can need right into the TV with Netflix, Hulu, and an internet browser right there among other things.
Cable subscriptions will become less popular as time goes on, I feel, but TVs aren't going anywhere, and the Smart TV is taking advantage of how people consume media now, which is, pardon the pun, smart.
This growing trend of Americans embracing Connected TV definitely makes sense with the general wants of today. Many individuals are actually getting rid of television for internet streaming as their desire for instant access increases. Those who will inevitably keep their televisions would be taking advantage of this same service for their internet usage. Televisions would want to provide this service to keep guaranteeing their longevity.
I am not very impressed with this article, it points out the blatantly obvious. Any new and exciting trend that happened in the past 10 years gets immediate marketing attention. (Using Pandora as an example) at first pandora didn't have ads, then it caught wind. Now you can't go four songs without getting interrupted with some random 32 second unimportant advertisement.
I can see this happening sooner than later. Out technology is already started shifting in the direction of Internet TV such as smart TVs, blu-Ray players and other devices. I believe that technology is only going to improve itself.
This is good news for manufacturers of set-top devices, internet service and content providers. The bad news is that there is limited competition in internet service providers (Comcast, Time Warner, Google, etc.). There was an article in WIRED about Net Neutrality where in order to increase competition with internet service providers, the last mile rule established in the 90's for cooper landlines must be adopted.
The first thought that came to my mind after reading this article is how will this affect the ui/ux moving forward? Apps and tiles i.e. Windows Metro style are becoming bigger, but I wonder if the ux can simplified further to promote purchasing due to ease of use? Furthermore, is it likely that we might see a drop (or a plateau) in rental prices and/or streaming content? As TV's become ever so more intertwined with the net, media becomes easier to download.
The era of smart TVs has developed through the rise of video streaming companies such as Netflix and Hulu. I have a Netflix account and rarely watch my cable TV because of it. Some cable television shows like Conan, are utilizing interactive capabilities through tablets and laptops. The person watching the show can get online and see what is going on during commercials and comment on Conan O'Brian's show. This does not provide a direct competitive market for Netflix or Hulu, but it gives the customer a reason to watch the television by making them feel as though they are a part of the show. Smart TVs will most likely continue to advance their technological abilities to further define themselves from the cable/ Dish network market.
TV, as we know it, is dying if not already dead. Internet changed many business models including TV stations'. So, digital broadcasting is getting bigger and bigger, and online content is growing much faster than TV content.
Then came Smart TVs. They looked just like ordinary TVs, but they could connect to Internet, customers can stream video online, share stuff, etc. And there are also TVs which are not smart. Thus, customers want their TVs to be smart, too. They buy TiVo, Fire TV or Apple TV, for example, to make their TV smart. These devices can stream video, record it, play it back, and much more.
When a TV connects to Internet, it becomes something similar to a PC. Now, they are called Connected TVs. And, the student becomes the master. Actually, Connected TVs are smarter than Smart TVs. Why? Smart TVs are limited, they cannot be easily upgraded or updated. Connected TVs connect to Internet with an additional device, so that device is designed only for this purpose, and their performances are higher. Therefore, buying a TV and making that TV smart is a smart choice for many customers.
Extra information: Google recently introduced their Android Smart TVs, meaning they are penetrating. Google Fiber also makes TVs connected. Samsung, Philips or Sony do not seem to be able to compete with Comcast, Google or Amazon in this new TV business.
The future is online. The future of TV is online, too.
These numbers do not surprise me one bit. This is how technology is...bigger = better. The more you can do with a device the more consumers want it. Being connected is the new way of life. If we are not connected to the internet, we feel that we are not connected to the universe as a whole anymore. I believe there have been several studies done on the mental effect of removing any sort of new technology (smart phones, computers, tablet, etc.), and the results are mind blowing. Some people even felt lonely or depressed. Future, make way for new technology and a lack of people skills.
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