I think this article really shows how marketing from social media site do impact a company. However, in the conclusion area, I do agree with that social media marketing campaigns do attract many different customers but most social media sites need to constantly be updated and adding new information in order to reach a wide range of customers and to keep them interested in the company and their products.
This article provides meaningful social media strategies that people often forget about. As I am looking increase my awareness of social media tactics, I know these are a few I want to implement.
1. FAQ's and how to content on Twitter - Because of a tweet's character limit, it can be difficult to continue to deliver value to consumers. Posting FAQs and How-to's will build long term relationships and provide value to your consumer base.
2. Exchanging Value for Email address - email continues to be the best strategy for driving sales, but email addresses can often be hard to get or costly to get. By doing a contest on your Facebook page and requiring an email address, it is easy to build up that list of email addresses.
These tactics are very interesting and I can see why they could build longer, stronger relationships with customers. I generally liked the tactic of providing customer service through Facebook because it seems like less of a hassle than the traditional ways of customer service such as looking through a companies main website to figure something out, or calling customer service and having to wait for long periods of time which eats up your phone battery. The customer service through Facebook seems more convenient and personal.
This article definitely shines some light on how many marketers do not understand the impact that social media can have on customers. A majority of people check their social media accounts at least once a day. It is also a convenient way for individuals to find any updates on organizations that they follow. Access to things such as eboks and webinars are even valuable enough to where most people would give their e-mail address for links to such things. Customers gaining information through social media tactics would likely be the most responsive. Perhaps this is even the best way for marketers to learn about their audience. Social media users usually post many things regarding their interests.
I could definitely see more companies offer customer service through social media like facebook or twitter. I have T-Mobile, and it is very convienent to have their customer service on facebook.
5 comments:
I think this article really shows how marketing from social media site do impact a company. However, in the conclusion area, I do agree with that social media marketing campaigns do attract many different customers but most social media sites need to constantly be updated and adding new information in order to reach a wide range of customers and to keep them interested in the company and their products.
This article provides meaningful social media strategies that people often forget about. As I am looking increase my awareness of social media tactics, I know these are a few I want to implement.
1. FAQ's and how to content on Twitter - Because of a tweet's character limit, it can be difficult to continue to deliver value to consumers. Posting FAQs and How-to's will build long term relationships and provide value to your consumer base.
2. Exchanging Value for Email address - email continues to be the best strategy for driving sales, but email addresses can often be hard to get or costly to get. By doing a contest on your Facebook page and requiring an email address, it is easy to build up that list of email addresses.
These tactics are very interesting and I can see why they could build longer, stronger relationships with customers. I generally liked the tactic of providing customer service through Facebook because it seems like less of a hassle than the traditional ways of customer service such as looking through a companies main website to figure something out, or calling customer service and having to wait for long periods of time which eats up your phone battery. The customer service through Facebook seems more convenient and personal.
This article definitely shines some light on how many marketers do not understand the impact that social media can have on customers. A majority of people check their social media accounts at least once a day. It is also a convenient way for individuals to find any updates on organizations that they follow. Access to things such as eboks and webinars are even valuable enough to where most people would give their e-mail address for links to such things. Customers gaining
information through social media tactics would likely be the most responsive. Perhaps this is even the best way for marketers to learn about their audience. Social media users usually post many things regarding their interests.
I could definitely see more companies offer customer service through social media like facebook or twitter. I have T-Mobile, and it is very convienent to have their customer service on facebook.
Post a Comment