"I believe we’ll see a move away from assigning social media tasks to existing employees, and see even more companies hiring social media strategists or full-time social media managers."
It will be interesting to see if this leads to top executives having a more active role in their company's social media accounts.
I believe we’ll see a move away from assigning social media tasks to existing employees, and see even more companies hiring social media strategists or full-time social media managers.
It will be interesting to see if this leads to more top executives taking a more active role in their company's social media accounts.
I agree with the comment that Google+ will become a major factor in social media. I think that social media will become more and more interconnected, leading people to have a single universal online profile and not multiple separate accounts.
Number 3 is spot on. I am completely drawn into picture advertising. Social Media is going to make or break companies in the upcoming years. As direct advertising goes by the wayside, the companies that invest in social media will rise to the top.
It would be nice to have a single online profile, but I'm not sure that will ever happen. Each company is too interested in seeing their own platform succeed rather than working together for the consumer or outside businesses. Managing a FB account, LinkedIn account, twitter account, and now Google+ is making my head spin. Personally, I've pretty much become disinterested in Facebook and only look at it when someone creates an event that I'm invited to.
Employees from the millennial generation are now demanding social media as a routine way to carry out their job functions. Social media cannot be ignored by organizations. I agree that companies will hire social media strategists going forward, but I would also argue that there will be a pool of employees volunteering to help push these types of initiatives forward.
I would not bet on google plus. Google focuses on 'new' innovation but doesn't stay up to date with the market. Their upgrades are pretty slow. Meanwhile other companies will use the base concept and build efficient products with constant upgrades... Consider orkut vs. Facebook
I definitely agree with the Google+ statement. It seems like a matter of time before people will migrate towards something new, if only to escape random friend requests to play Farmville for a while. Google has not always been the first to market with products, but it has a proven track record of moving to the top over time, be it search engines, maps, or e-mail.
Another trend is that people are tend to be active in private information sharing platform. Because we have too much private information exposed on public platform, such as Facebook or LinkedIn, and sometimes we only want to share information with certain group of people.
Another trend is that people are tend to be active in private information sharing platform. Because we have too much private information exposed on public platform, such as Facebook or LinkedIn, and sometimes we only want to share information with certain group of people.
I'm really surprised by the Google+ statements in this article; I did not realize that it was gaining so much traction in the marketplace. I think the reason I didn't know this is the same reason why it will ultimately fall flat of being an effective marketing tool: people don't talk about it.
With sites like Facebook and Twitter, what we see affects our daily conversations and views because it excites us. With Google+'s less "social" design (it's biggest critique), we lose the need to discuss its happenings with our friends. To me, this significantly diminishes the word-of-mouth benefits associated with social media sites.
My perspective is that all of these various social media platforms have one primary purpose, and that is to feed the narcissism of modern society. Narcissism is the reason something as useless as twitter is so popular. Everyone gets to get in their own two cents, plus OMG have you seen how many followers I have?! A popularity contest of the vapid and narcissistic. Count me out. And businesses are no different. They focus all of this time and energy into developing their social media uniqueness, and it is nothing more than corporate narcissism. Here's an innovative idea - focus that energy on producing a quality product. Differentiate your brand with QUALITY and SUBSTANCE. I could give a shit about how clever your latest tweet was. "Like and share and subscribe and follow!!" This actually translates into "Stroke my ego!!" #getalife
I agree with Bryce about a single platform - having so many user posts/videos/pictures/notifications/updates on so many different platforms is getting exhausting! I like the idea of being able to check everything at once, but like he mentioned that will never happen. Now as far as google+ becoming a major factor, I just don't see it happening. Part of the reason it gained so much traction is because you have to be "invited" to use it, it created a false sense of exclusivity. I got invited, I started my page & then never looked at it again. The only thing it has going for it in my opinion is the "hangouts" - free multi-person video chats have been great to keep in touch with friends and family spread all over the world.
Yes, social media will be a big part of marketing strategy but which social media platform will prevail, is questionable. It started with Lycos followed by Geocities, Yahoo Groups, Hangouts, MySpace, Orkut......all have the same history, they grow big and then fall. But one thing is for sure, you cannot ignore social marketing or you are destined to fail.
I think one of the winning strategy for social media is to concentrate on their own specialty and offer a smooth integration or connection to other sites so that people can integrate their entertainment, business, news, more conveniently. it's easy for one to lose track when proliferate to all the functions but you cannot isolate yourself from the member from this social media community.
I think one of the winning strategy for social media is to concentrate on their own specialty and offer a smooth integration or connection to other sites so that people can integrate their entertainment, business, news, more conveniently. it's easy for one to lose track when proliferate to all the functions but you cannot isolate yourself from the member from this social media community.
I think one of the winning strategy for social media is to concentrate on their own specialty and offer a smooth integration or connection to other sites so that people can integrate their entertainment, business, news, more conveniently. it's easy for one to lose track when proliferate to all the functions but you cannot isolate yourself from the member from this social media community.
Social media seems ideal for target marketing via relationship building. However, it seems that the most commonly shared idea for using social media for marketing is to nearly mass market.
I found this very surprising: "While Facebook continues to lead the pack in terms of number of active monthly users (1.15 billion at last count), Google+ is quickly gaining steam, and in fact, now has the second highest number of monthly users (343 million)." The gap between the two is huge.
Having a single platform would be nice. I volunteer with a non-profit that has FB, LinkedIn, twitter, the website blog, and a proprietary social media system now. Someone needs to come up with a program that links to all and can be updated to all. The company I work for is a little behind in Social media. We have a FB and a youtube account but I don't think anyone really keeps track of it. Of course I am not sure how many of our customers would really keep track of it either. All of the industrial processing customers I have ran into don't seem like FB types...
While I agree with the author’s premise that social media marketing will become a necessity going into the near future, I believe marketers will have to be chose how they advertise using social media carefully. One of the biggest contributing factors to Facebook’s success has always been its free trade of communication between friends and family without the interference of membership fees and intrusive corporate advertising. Therefore, marketers will need to ensure the promotion of their product or service does not interfere with their customer’s personal networking.
I thought the idea of society becoming more image-centric was interesting. It's true that many people are much more drawn to bright ads and commercials, rather than something written. I'm curious to see how that pans out in the future in other arenas outside of marketing, too. For example, how newspapers, libraries, schools, and workplaces will need to respond to an increasing image-centric population, too.
Good overview of the different social media platforms. Sounds like if you don't have a lot of extra time or resources, then strongly consider Google+ as a starting point. "Write that down".
I don't see Myspace making a comeback; Everything that can be done on Myspace can be done elsewhere.
Every social media site is hugely popular when it comes out and people are exploring it. Then it quickly becomes stale and people move on to something else. The examples are endless and Facebook is headed there now.
I believe that the social media marketing will be most valuable marketing strategy worldwide in the future. Compared with other media advertising, social media has a rising audience with strong social signal towards company branding. In China, Sina weibo, just like Twitter, has nearly 500 million users which bring the great opportunity for other companies selling their products.The insert video advertising and the users recommendation advertising both have a strong force and more persuadable effect, while cost less than the traditional marketing strategy (such as television).
I've second Google+ and LinkedIn growth... they are becoming very important professionally. But twitter... Is Twitter dying? I've noticed a sharp decline inside of my social circles. Thoughts?
I've second Google+ and LinkedIn growth... they are becoming very important professionally. But twitter... Is Twitter dying? I've noticed a sharp decline inside of my social circles. Thoughts?
I've second Google+ and LinkedIn growth... they are becoming very important professionally. But twitter... Is Twitter dying? I've noticed a sharp decline inside of my social circles. Thoughts?
Another trend that I noticed is sharing information on private platform or in small groups. Line and Wechat are two most popular social networking softwares in Asia. People like sharing photos and thoughts to close friends or specific ones. Renren, the Facebook equivalent, has lost users for a long time.
It is to be seen how successful Myspace will be at attracting new users but their strategy for focusing on the entertainment industry and bringing social network and streaming services together is worth a shot. They claim that they still have 100 million users. It is to be seen how many of them are the creative types who would like to stay.
Very informative article. Social media marketing definitly plays a huge role in today's business world. I completly agree with the blogger projection on the swift shifting trends of text-based content to image-centric networks. One thing that stood out to me was the blogger's forcast on MySpace taking the market. I somehow cannot see MySpace beat Facebook, Twitter or LinkedIn in the near future
This article hits it right on the money. I work for a large financial services company, historically shying away from any social media and even limited tv ads. This year we rolled out our social media strategy to keep up with the growing trend. Just this year for our business 4 official twitter accounts were created to meet our clients, advisors and employees needs. As we move into the next social media age, I am interested to see how other companies take the dive into social media to keep up with the demanding customer base.
I agree that the visual and picture stuff will rise. People seem to prefer visuals and lists. And I am skeptical as well that MySpace will make a comeback. It seems that it's the punchline of a lot of jokes. And the ways the article mentions it will try and compete, there are already competitors like Spotify on the music front.
I think these developments will lead to a flattening of organizational structures from several perspectives. There will be less of a separation -- or less of a perception of separation -- between front-line workers and top executives in companies. There will be less separation between customers and people in company's who can actually hear their input and do something about it. In general, I think this will be a positive development but there will probably be some high-profile stories to in coming years of top management in companies alienating customers through social media.
Although I agree that social media sites such as Google +, Facebook and LinkedIn are on the rise, I'm not so sure about MySpace as it is pretty difficult to gain back followers once people think a brand is dead. I do see many sites using social media for picture advertising and it seems to be working. I also believe that we'll see a sharp rise in businesses using micro video to make ads using humor as a platform and using social media to distribute them. I already see many ads on Instagram.
Although I agree that social media sites such as Google +, Facebook and LinkedIn are on the rise, I'm not so sure about MySpace as it is pretty difficult to gain followers once they believe it's a dead brand. I do see many sites using social media for picture advertising and it seems to be working. I also there will be a sharp increase in businesses using micro video to make ads and distribute them using social media sites. I am already seeing some on Instagram.
Social media is on the rise and it would not be surprising to see companies begin to develop a "Social Media" department in their organization to handle only social media communication. As company executives become more involved in social media,it could become an important marketing strategy.
There is definitely room for a social media platform with professional credibility. It's definitely not facebook. I think G+ has potential but lacks differentiation. Perhaps linked in can clean up a bit, allowing users to find more value and increase activity.
41 comments:
"I believe we’ll see a move away from assigning social media tasks to existing employees, and see even more companies hiring social media strategists or full-time social media managers."
It will be interesting to see if this leads to top executives having a more active role in their company's social media accounts.
I believe we’ll see a move away from assigning social media tasks to existing employees, and see even more companies hiring social media strategists or full-time social media managers.
It will be interesting to see if this leads to more top executives taking a more active role in their company's social media accounts.
I agree with the comment that Google+ will become a major factor in social media. I think that social media will become more and more interconnected, leading people to have a single universal online profile and not multiple separate accounts.
Number 3 is spot on. I am completely drawn into picture advertising. Social Media is going to make or break companies in the upcoming years. As direct advertising goes by the wayside, the companies that invest in social media will rise to the top.
It would be nice to have a single online profile, but I'm not sure that will ever happen. Each company is too interested in seeing their own platform succeed rather than working together for the consumer or outside businesses. Managing a FB account, LinkedIn account, twitter account, and now Google+ is making my head spin. Personally, I've pretty much become disinterested in Facebook and only look at it when someone creates an event that I'm invited to.
Employees from the millennial generation are now demanding social media as a routine way to carry out their job functions. Social media cannot be ignored by organizations. I agree that companies will hire social media strategists going forward, but I would also argue that there will be a pool of employees volunteering to help push these types of initiatives forward.
I would not bet on google plus. Google focuses on 'new' innovation but doesn't stay up to date with the market. Their upgrades are pretty slow. Meanwhile other companies will use the base concept and build efficient products with constant upgrades... Consider orkut vs. Facebook
I definitely agree with the Google+ statement. It seems like a matter of time before people will migrate towards something new, if only to escape random friend requests to play Farmville for a while. Google has not always been the first to market with products, but it has a proven track record of moving to the top over time, be it search engines, maps, or e-mail.
Another trend is that people are tend to be active in private information sharing platform. Because we have too much private information exposed on public platform, such as Facebook or LinkedIn, and sometimes we only want to share information with certain group of people.
Another trend is that people are tend to be active in private information sharing platform. Because we have too much private information exposed on public platform, such as Facebook or LinkedIn, and sometimes we only want to share information with certain group of people.
I'm really surprised by the Google+ statements in this article; I did not realize that it was gaining so much traction in the marketplace. I think the reason I didn't know this is the same reason why it will ultimately fall flat of being an effective marketing tool: people don't talk about it.
With sites like Facebook and Twitter, what we see affects our daily conversations and views because it excites us. With Google+'s less "social" design (it's biggest critique), we lose the need to discuss its happenings with our friends. To me, this significantly diminishes the word-of-mouth benefits associated with social media sites.
My perspective is that all of these various social media platforms have one primary purpose, and that is to feed the narcissism of modern society. Narcissism is the reason something as useless as twitter is so popular. Everyone gets to get in their own two cents, plus OMG have you seen how many followers I have?! A popularity contest of the vapid and narcissistic. Count me out. And businesses are no different. They focus all of this time and energy into developing their social media uniqueness, and it is nothing more than corporate narcissism. Here's an innovative idea - focus that energy on producing a quality product. Differentiate your brand with QUALITY and SUBSTANCE. I could give a shit about how clever your latest tweet was. "Like and share and subscribe and follow!!" This actually translates into "Stroke my ego!!" #getalife
I agree with Bryce about a single platform - having so many user posts/videos/pictures/notifications/updates on so many different platforms is getting exhausting! I like the idea of being able to check everything at once, but like he mentioned that will never happen. Now as far as google+ becoming a major factor, I just don't see it happening. Part of the reason it gained so much traction is because you have to be "invited" to use it, it created a false sense of exclusivity. I got invited, I started my page & then never looked at it again. The only thing it has going for it in my opinion is the "hangouts" - free multi-person video chats have been great to keep in touch with friends and family spread all over the world.
Yes, social media will be a big part of marketing strategy but which social media platform will prevail, is questionable. It started with Lycos followed by Geocities, Yahoo Groups, Hangouts, MySpace, Orkut......all have the same history, they grow big and then fall. But one thing is for sure, you cannot ignore social marketing or you are destined to fail.
I think one of the winning strategy for social media is to concentrate on their own specialty and offer a smooth integration or connection to other sites so that people can integrate their entertainment, business, news, more conveniently. it's easy for one to lose track when proliferate to all the functions but you cannot isolate yourself from the member from this social media community.
I think one of the winning strategy for social media is to concentrate on their own specialty and offer a smooth integration or connection to other sites so that people can integrate their entertainment, business, news, more conveniently. it's easy for one to lose track when proliferate to all the functions but you cannot isolate yourself from the member from this social media community.
I think one of the winning strategy for social media is to concentrate on their own specialty and offer a smooth integration or connection to other sites so that people can integrate their entertainment, business, news, more conveniently. it's easy for one to lose track when proliferate to all the functions but you cannot isolate yourself from the member from this social media community.
Social media seems ideal for target marketing via relationship building. However, it seems that the most commonly shared idea for using social media for marketing is to nearly mass market.
I found this very surprising:
"While Facebook continues to lead the pack in terms of number of active monthly users (1.15 billion at last count), Google+ is quickly gaining steam, and in fact, now has the second highest number of monthly users (343 million)."
The gap between the two is huge.
Having a single platform would be nice. I volunteer with a non-profit that has FB, LinkedIn, twitter, the website blog, and a proprietary social media system now. Someone needs to come up with a program that links to all and can be updated to all. The company I work for is a little behind in Social media. We have a FB and a youtube account but I don't think anyone really keeps track of it. Of course I am not sure how many of our customers would really keep track of it either. All of the industrial processing customers I have ran into don't seem like FB types...
While I agree with the author’s premise that social media marketing will become a necessity going into the near future, I believe marketers will have to be chose how they advertise using social media carefully. One of the biggest contributing factors to Facebook’s success has always been its free trade of communication between friends and family without the interference of membership fees and intrusive corporate advertising. Therefore, marketers will need to ensure the promotion of their product or service does not interfere with their customer’s personal networking.
I thought the idea of society becoming more image-centric was interesting. It's true that many people are much more drawn to bright ads and commercials, rather than something written. I'm curious to see how that pans out in the future in other arenas outside of marketing, too. For example, how newspapers, libraries, schools, and workplaces will need to respond to an increasing image-centric population, too.
MySpace is making a comeback??? Not sure I can buy into that one. The rise of Google+ and death of Foursquare seem much more likely.
Good overview of the different social media platforms. Sounds like if you don't have a lot of extra time or resources, then strongly consider Google+ as a starting point. "Write that down".
Since we're covering this topic of social media marketing, be sure to check out the newest B2B social media site: BizPlex!!! http://www.BizPlex.com
I don't see Myspace making a comeback; Everything that can be done on Myspace can be done elsewhere.
Every social media site is hugely popular when it comes out and people are exploring it. Then it quickly becomes stale and people move on to something else. The examples are endless and Facebook is headed there now.
I believe that the social media marketing will be most valuable marketing strategy worldwide in the future. Compared with other media advertising, social media has a rising audience with strong social signal towards company branding. In China, Sina weibo, just like Twitter, has nearly 500 million users which bring the great opportunity for other companies selling their products.The insert video advertising and the users recommendation advertising both have a strong force and more persuadable effect, while cost less than the traditional marketing strategy (such as television).
I've second Google+ and LinkedIn growth... they are becoming very important professionally. But twitter... Is Twitter dying? I've noticed a sharp decline inside of my social circles. Thoughts?
I've second Google+ and LinkedIn growth... they are becoming very important professionally. But twitter... Is Twitter dying? I've noticed a sharp decline inside of my social circles. Thoughts?
I've second Google+ and LinkedIn growth... they are becoming very important professionally. But twitter... Is Twitter dying? I've noticed a sharp decline inside of my social circles. Thoughts?
Another trend that I noticed is sharing information on private platform or in small groups. Line and Wechat are two most popular social networking softwares in Asia. People like sharing photos and thoughts to close friends or specific ones. Renren, the Facebook equivalent, has lost users for a long time.
It is to be seen how successful Myspace will be at attracting new users but their strategy for focusing on the entertainment industry and bringing social network and streaming services together is worth a shot. They claim that they still have 100 million users. It is to be seen how many of them are the creative types who would like to stay.
Very informative article. Social media marketing definitly plays a huge role in today's business world. I completly agree with the blogger projection on the swift shifting trends of text-based content to image-centric networks. One thing that stood out to me was the blogger's forcast on MySpace taking the market. I somehow cannot see MySpace beat Facebook, Twitter or LinkedIn in the near future
This article hits it right on the money. I work for a large financial services company, historically shying away from any social media and even limited tv ads. This year we rolled out our social media strategy to keep up with the growing trend. Just this year for our business 4 official twitter accounts were created to meet our clients, advisors and employees needs. As we move into the next social media age, I am interested to see how other companies take the dive into social media to keep up with the demanding customer base.
google+ seems like a great concept. Any product from Google fits this paremeter. Just need to get more comfortable with it never tried it before..
I agree that the visual and picture stuff will rise. People seem to prefer visuals and lists. And I am skeptical as well that MySpace will make a comeback. It seems that it's the punchline of a lot of jokes. And the ways the article mentions it will try and compete, there are already competitors like Spotify on the music front.
I think these developments will lead to a flattening of organizational structures from several perspectives. There will be less of a separation -- or less of a perception of separation -- between front-line workers and top executives in companies. There will be less separation between customers and people in company's who can actually hear their input and do something about it. In general, I think this will be a positive development but there will probably be some high-profile stories to in coming years of top management in companies alienating customers through social media.
Although I agree that social media sites such as Google +, Facebook and LinkedIn are on the rise, I'm not so sure about MySpace as it is pretty difficult to gain back followers once people think a brand is dead. I do see many sites using social media for picture advertising and it seems to be working. I also believe that we'll see a sharp rise in businesses using micro video to make ads using humor as a platform and using social media to distribute them. I already see many ads on Instagram.
Although I agree that social media sites such as Google +, Facebook and LinkedIn are on the rise, I'm not so sure about MySpace as it is pretty difficult to gain followers once they believe it's a dead brand. I do see many sites using social media for picture advertising and it seems to be working. I also there will be a sharp increase in businesses using micro video to make ads and distribute them using social media sites. I am already seeing some on Instagram.
Social media is on the rise and it would not be surprising to see companies begin to develop a "Social Media" department in their organization to handle only social media communication. As company executives become more involved in social media,it could become an important marketing strategy.
There is definitely room for a social media platform with professional credibility. It's definitely not facebook. I think G+ has potential but lacks differentiation. Perhaps linked in can clean up a bit, allowing users to find more value and increase activity.
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