Tuesday, October 8, 2013

Monday, October 7, 2013

Social Media Management Tools

At the very least, business owners should be using social media management tools to "listen" the the market.  What are consumers saying about your brand?  Twazzup, http://twazzup.com/  is an example of a simple tool.  Just type in the name of your brand.

Here is a list of 50 tools.

http://socialmediatoday.com/pamdyer/1458746/50-top-tools-social-media-monitoring-analytics-and-management-2013

Thursday, October 3, 2013

Battle of the Sexes

There are some typical truths and myths about gender differences and marketing behavior.  Is it true that females enjoy shopping more than men or is it product specific?  (I really enjoy going to the Apple store, but don't care much about shopping for shoes).

Do men do more research?  Do women spend more time shopping?

Here is a link to a discussion about gender and social media.

http://www.entrepreneur.com/article/226599