It remains me that when this personalized bottle campaign was popular in China, I thought these cokes were counterfeit products and was curious that why so many people brought them. But it turned out that I belonged to the minority, since this activity really encouraged the participation and sparked customer backlash successfully. Here is another creative marketing idea of CocaCola: a hidden Danish flag in the CocaCola logo. http://www.youtube.com/watch?v=5pqSiitmLbE
Very interesting. Simple and apparently effective. I'm a bit surprised at how well it worked. I wonder if Pepsi had any sort of response to this campaign.
What a neat idea! I've never seen Cokes in the US with people's names on them, but I think it would work just as well here. You can buy personalized items everywhere! Introducing this concept into a new market with soda seems like a genius idea.
Yes it was Brilliant!! What great marketing...I wonder how the came up with that idea...That's the kind of marketing I want to be involved in...simple yet effective. This tactic would probably work in any country where sells were low...maybe??
I wouldn't have expected that to work but what an amazing idea. I would agree with Trevor, it must be the emotions of people buying the bottle. I wonder if that would work well in the US.
It's a good idea, but what if they didn't have your name at the store? Or ran out of your name? You could be offended or end up buying some other product. The most amazing part of this clip is that over 50% of Australian adults and kids never tried a Coke before this strategy!
I agree this is an absolutely brilliant campaign! In a day where absolutely everything is shared publicly, why not give the chance to show yourself on a national campaign? I agree with a previous post about playing into emotions, people love to see thing made for them - I would totally buy a coke with my name on it!
This ad is a great example of "word of mouth" and social media advertising. Since this Australian campaign proved to be successful, I wonder if Coke will launch it in other countries? It was very interactive and a fun way to get people involved. Very creative.
It is brilliant, people really love the personal touch of a brand or product. one's favorite word is his or her own name, so it instantly grip consumer's heart. added to that, when a group of people responds to an event, the effect intensify.
It is brilliant, people really love the personal touch of a brand or product. one's favorite word is his or her own name, so it instantly grip consumer's heart. added to that, when a group of people responds to an event, the effect intensify.
50% of Australian adults and kids never tried a Coke ... That's unbelievable to me. On another note I wouldn't just buy something just because it had my name.
I'd be interested to learn how this idea was conceived. It seems that someone at Coke figured out how to take a social media concept and convert it into a brand awareness campaign.
This was a well-designed and implemented marketing campaign. The numbers don't lie, and this project clearly accomplished its objectives. They identified their target market - teens and young adults in Australia that have never tried Coke. Then they developed a strategy designed to appeal to that market. They even anticipated potential consumer backlash with the custom can kiosks, that way no one would be left out. This sort of campaign would even appeal to someone like myself who cannot stand the disgusting amount of sugar in Coke. You can buy the can or bottle with your name on it and just keep it as a cute collectible.
Coke's use of popular names was a brilliant way to reconnect with the Australian market. It would be interesting to see how the Australian's brand loyalty to Coca-Cola continues in the months following this marketing campaign.
Holy moly. seems smart to me. everyone was doing the advertising for them. coke didn't even talk about the labels at first, which probably fueled the conversations surrounding the personalized labels even more!! Plus having grown up with social media, young people are obsessed with themselves. #selfie is an out of control hashtag. what better way to connect with the younger generation than to put their names all over everything and make a product all about them.
18 comments:
It remains me that when this personalized bottle campaign was popular in China, I thought these cokes were counterfeit products and was curious that why so many people brought them. But it turned out that I belonged to the minority, since this activity really encouraged the participation and sparked customer backlash successfully.
Here is another creative marketing idea of CocaCola: a hidden Danish flag in the CocaCola logo.
http://www.youtube.com/watch?v=5pqSiitmLbE
Very interesting. Simple and apparently effective. I'm a bit surprised at how well it worked. I wonder if Pepsi had any sort of response to this campaign.
What a neat idea! I've never seen Cokes in the US with people's names on them, but I think it would work just as well here. You can buy personalized items everywhere! Introducing this concept into a new market with soda seems like a genius idea.
Wow.... Brilliant idea.
I would not buy one of those bottles, but probably every bottle that has a name of a person I love that I can spot in any store!
I secon Jared's comment. I would be interested to see the response ad to this one from Pepsi.
Yes it was Brilliant!! What great marketing...I wonder how the came up with that idea...That's the kind of marketing I want to be involved in...simple yet effective. This tactic would probably work in any country where sells were low...maybe??
I can't believe this worked. Personalization seems to work really well. I think because it's tied to people's emotions.
I wouldn't have expected that to work but what an amazing idea. I would agree with Trevor, it must be the emotions of people buying the bottle. I wonder if that would work well in the US.
It's a good idea, but what if they didn't have your name at the store? Or ran out of your name? You could be offended or end up buying some other product. The most amazing part of this clip is that over 50% of Australian adults and kids never tried a Coke before this strategy!
I agree this is an absolutely brilliant campaign! In a day where absolutely everything is shared publicly, why not give the chance to show yourself on a national campaign? I agree with a previous post about playing into emotions, people love to see thing made for them - I would totally buy a coke with my name on it!
This ad is a great example of "word of mouth" and social media advertising. Since this Australian campaign proved to be successful, I wonder if Coke will launch it in other countries? It was very interactive and a fun way to get people involved. Very creative.
It is brilliant, people really love the personal touch of a brand or product. one's favorite word is his or her own name, so it instantly grip consumer's heart. added to that, when a group of people responds to an event, the effect intensify.
It is brilliant, people really love the personal touch of a brand or product. one's favorite word is his or her own name, so it instantly grip consumer's heart. added to that, when a group of people responds to an event, the effect intensify.
50% of Australian adults and kids never tried a Coke ... That's unbelievable to me.
On another note I wouldn't just buy something just because it had my name.
I'd be interested to learn how this idea was conceived. It seems that someone at Coke figured out how to take a social media concept and convert it into a brand awareness campaign.
This was a well-designed and implemented marketing campaign. The numbers don't lie, and this project clearly accomplished its objectives. They identified their target market - teens and young adults in Australia that have never tried Coke. Then they developed a strategy designed to appeal to that market. They even anticipated potential consumer backlash with the custom can kiosks, that way no one would be left out. This sort of campaign would even appeal to someone like myself who cannot stand the disgusting amount of sugar in Coke. You can buy the can or bottle with your name on it and just keep it as a cute collectible.
Coke's use of popular names was a brilliant way to reconnect with the Australian market. It would be interesting to see how the Australian's brand loyalty to Coca-Cola continues in the months following this marketing campaign.
This is a great idea...
Already bought a coke for yourself? buy one for a friend!
Don't have any friends?
Buy one for a stranger on the other side of the planet!
Maybe the beneficiary of your coke donation will become a new brand enthusiast.
Holy moly. seems smart to me. everyone was doing the advertising for them. coke didn't even talk about the labels at first, which probably fueled the conversations surrounding the personalized labels even more!! Plus having grown up with social media, young people are obsessed with themselves. #selfie is an out of control hashtag. what better way to connect with the younger generation than to put their names all over everything and make a product all about them.
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