Battle of the Sexes

There are some typical truths and myths about gender differences and marketing behavior.  Is it true that females enjoy shopping more than men or is it product specific?  (I really enjoy going to the Apple store, but don't care much about shopping for shoes).

Do men do more research?  Do women spend more time shopping?

Here is a link to a discussion about gender and social media.

http://www.entrepreneur.com/article/226599

Best Buy and Social Media

This is story which ran a year ago, take a look

http://www.forbes.com/sites/realspin/2012/08/14/can-best-buy-get-its-groove-back-through-social-media-leadership/

Top Seven Social Media Trends

http://www.forbes.com/sites/jaysondemers/2013/09/24/the-top-7-social-media-marketing-trends-that-will-dominate-2014/

Is Social Media here to Stay?

http://www.insurancejournal.com/magazines/features/2013/07/22/298721.htm

Targeting Women

http://www.clickz.com/clickz/column/2296377/marketers-call-for-a-reality-check-in-female-targeted-campaigns

China Unblocks Twitter in Shanghai

http://www.bbc.co.uk/news/technology-24218415

Building a LinkedIn Plan

http://www.socialmediaexaminer.com/linkedin-marketing-plan/