Inbound Marketing and Automation

While marketers continue to "push" information to their customers and prospects, we need to do a better job at "listening" and Inbound Marketing.

Take a look at these numbers.  We MUST do better.

http://www.emarketer.com/Article/Automation-Integration-of-Inbound-Marketing-Still-Limited/1010305

A Very Cool Product is being launched by one of our UMKC students

Go here to see it

https://www.facebook.com/CoolerCannon?utm_source=Friends+N+Family&utm_campaign=1c7fd5d38b-Cooler_Cannon_110_2_2013&utm_medium=email&utm_term=0_c766e2c3cb-1c7fd5d38b-%5BLIST_EMAIL_ID%5D&gooal=eyJjaWQiOiIxYzdmZDVkMzhiIiwidGFnIjoiQ29vbGVyX0Nhbm5vbl8xMTBfMl8yMDEzIiwidWlkIjoiOWVhODU0ZDE5NWFlZDQ5MDQ3YTgzM2FjNiJ9|YnJvd25nZUB1bWtjLmVkdQ==

Go here to help Kick Start it.

http://www.kickstarter.com/projects/1757134841/cooler-cannon-a-remote-controlled-can-tossing-cool?utm_source=Friends+N+Family&utm_campaign=1c7fd5d38b-Cooler_Cannon_110_2_2013&utm_medium=email&utm_term=0_c766e2c3cb-1c7fd5d38b-%5BLIST_EMAIL_ID%5D&gooal=eyJjaWQiOiIxYzdmZDVkMzhiIiwidGFnIjoiQ29vbGVyX0Nhbm5vbl8xMTBfMl8yMDEzIiwidWlkIjoiOWVhODU0ZDE5NWFlZDQ5MDQ3YTgzM2FjNiJ9|YnJvd25nZUB1bWtjLmVkdQ==

Brilliant !!

Share a coke campaign in Australia.

http://www.youtube.com/watch?v=2X8Bd3-G6IU

Social Media Management Tools

At the very least, business owners should be using social media management tools to "listen" the the market.  What are consumers saying about your brand?  Twazzup, http://twazzup.com/  is an example of a simple tool.  Just type in the name of your brand.

Here is a list of 50 tools.

http://socialmediatoday.com/pamdyer/1458746/50-top-tools-social-media-monitoring-analytics-and-management-2013

$One billion IPOS for Twitter, but they don't make money?

http://www.theverge.com/2013/10/3/4792166/twitter-ipo-initial-public-offering

Has the world has gone nuts?

Battle of the Sexes

There are some typical truths and myths about gender differences and marketing behavior.  Is it true that females enjoy shopping more than men or is it product specific?  (I really enjoy going to the Apple store, but don't care much about shopping for shoes).

Do men do more research?  Do women spend more time shopping?

Here is a link to a discussion about gender and social media.

http://www.entrepreneur.com/article/226599

Best Buy and Social Media

This is story which ran a year ago, take a look

http://www.forbes.com/sites/realspin/2012/08/14/can-best-buy-get-its-groove-back-through-social-media-leadership/